Jaeger-LeCoultre Unveils Reverso Stories Pop-Up in Miami, Showcasing Three Exclusive Timepieces
Jaeger-LeCoultre inaugurated its Reverso Stories pop-up in the Miami Design District on May 20, 2026. The event, held at Sweet Bird North, 95 NE 40th Street, featured notable attendees, including former Haute Living cover stars Kevin Love and Kate Love. This pop-up is open to the public until May 31 and represents a significant milestone for Jaeger-LeCoultre in the United States, coinciding with the upcoming opening of the Maison’s new boutique in the Design District this summer.
Exclusive Timepieces Debut
The evening marked the world debut of three exclusive timepieces. Jaeger-LeCoultre introduced the Reverso Tribute Monoface Or Deco Series, the Reverso Hybris Artistica caliber 179 Pegasus, and the Duometre Heliotourbillon Perpetual in Platinum. These releases showcase the brand’s craftsmanship, ranging from gem-set Art Deco designs to intricate skeletonized Gyrotourbillon artistry and complex platinum perpetual calendars.
Kate and Kevin Love
Photo Credit: Jaeger-LeCoultre
Exhibition Highlights
The Reverso Stories exhibition is structured into four chapters: Story of an Icon, Story of Design, Story of Innovation, and Story of Craftsmanship. This layout traces the 95-year evolution of the Reverso through archival pieces, high jewelry creations, and miniature-painted dials. Highlights include the Reverso Hybris Mechanica caliber 185, which features four dials. A live demonstration of perlage, a decorative art in watchmaking, offers visitors a unique glimpse into a technique rarely seen outside the Manufacture.
Photo Credit: Jaeger-LeCoultre
Cultural Collaborations
The Made of Makers program enhances the experience, providing a cultural dimension beyond a conventional watch exhibition. Webcomic designer Olivecoat presents an archive-inspired narrative that reinterprets the Reverso’s history. Digital media artist Dr. Yiyun Kang showcases Origin, a large-scale 3D video sculpture commissioned by the Maison, which draws inspiration from the Golden Ratio inherent in the Reverso’s design. Additionally, at the 1931 Café, 2024 World’s Best Pastry Chef Nina Métayer introduces Splendeur Tropicale, a gourmet smoothie that captures the essence of Miami’s tropical fruits and the harmonious proportions of the watch.
Photo Credit: Jaeger-LeCoultre
The Salon at The Moore Miami
In anticipation of the new boutique’s opening, Jaeger-LeCoultre invites clients and collectors to The Salon at The Moore Miami, located at 4040 NE 2nd Avenue, 2nd floor. This private lounge is designed for intimate appointments and deeper immersion into the Maison’s universe. The Salon operates Monday through Saturday from 11 AM to 7 PM and Sunday from 12 PM to 6 PM.
Visitor Information
The Reverso Stories pop-up at Sweet Bird North is open until May 31, offering free admission and approximately 30-minute guided tours daily. Visitors can book in advance or register upon arrival at jaeger-lecoultre.com.
As reported by hauteliving.com.
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Published on 2026-05-26 07:21:00 • By FAME Delivered News Desk