Eric Greenspan Launches Mish, a Modern Jewish Deli Aimed at Revitalizing Culinary Traditions
Chef Eric Greenspan has unveiled Mish, a contemporary interpretation of the classic Jewish deli, located in Mid City, Los Angeles. Known for his appearances on the food television circuit, Greenspan aims to infuse personal culinary memories and family traditions into his new venture. He expressed a long-standing admiration for chefs who draw from their childhood experiences, stating that this is the first time he has done so in his career.
Culinary Background and Vision
Greenspan’s culinary journey includes stints under renowned chefs such as Alain Ducasse, Ferran Adria, and Joachim Splichal. He describes himself as a lifelong enthusiast of delicatessens, referring to his experiences as “a student of the game.” His culinary explorations have taken him to iconic establishments like Katz’s in Manhattan. Greenspan believes that traditional Jewish delis require a modern update to cater to younger generations. He emphasized that his target audience includes individuals in their 20s, 30s, and 40s, along with their children.
Greenspan acknowledges the legacy of Jewish delis, stating, “I stand on the shoulders of giants.” However, he notes that little has changed in the last 65 years, despite evolving perceptions of Jewish cuisine, particularly in Los Angeles. He cites local successes like Bavel and Avi Cue, indicating his desire to create a deli that resonates with contemporary tastes. Greenspan described his vision as wanting “Gjusta, but J-E-W,” referencing a popular Venice restaurant.
Menu Offerings
The menu at Mish, located on La Brea Blvd. just south of 1st St., features a range of Jewish deli staples that originated in Eastern Europe and were later Americanized. Offerings include chopped liver, fried kreplach, matzah ball soup, potato latkes, and noodle kugel. Greenspan assures patrons that the Reuben sandwich is prepared with schmaltz, adding a unique touch to this classic dish.
Mish also expands its culinary repertoire beyond Ashkenazi traditions to include influences from Mizrahi and Sephardic Jewry. Diners can expect creative interpretations such as the Persian frittata kuku sabzi and a bagel version of sabich. Greenspan’s culinary innovations include chicken salad with amba and pastrami seasoned with cardamom, along with a hummus bowl.
Beverage Program and Atmosphere
In addition to food, Mish boasts a comprehensive cocktail program curated by noted barman Julian Cox. The beverage menu features daytime matcha drinks with flavors like lemon halva and banana Einspanner, infused with turmeric and saffron. Greenspan and his operating partner, Bill Chait, plan to extend the deli’s hours, creating an evening atmosphere reminiscent of a “Kibbitz Room,” complete with vinyl records played on a DJ rig.
Recent Projects and Challenges
Greenspan’s recent high-profile project was the Tesla Diner in Hollywood, where he served as a consultant. He described the experience as “the craziest thing I’ve done in my time,” drawn to the challenge of managing a high-profile establishment under intense scrutiny. He reflected on the complexities of working with Tesla executives and the unexpected backlash related to CEO Elon Musk’s political affiliations.
Greenspan acknowledged the challenges of launching a deli amid rising anti-Semitism, recognizing that some may view it as a political statement. He firmly believes that now is the right time to open a Jewish restaurant, emphasizing the importance of showcasing the beauty of Jewish culture and community. He articulated his vision for Mish as a gathering place that fosters community, stating, “A deli brings people together. It’s a center for community.”
Community Impact
Greenspan envisions Mish as more than just a restaurant; he sees it as a “culinary multi-state solution” that can unite diverse communities. He aims to create an environment that welcomes not only the Jewish community but also the broader public. By revitalizing traditional Jewish cuisine, he hopes to contribute positively to the cultural landscape of Los Angeles.
As reported by www.hollywoodreporter.com.
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Published on 2026-06-16 03:07:00 • By FAME Delivered News Desk