Jisoo, the globally recognized South Korean singer and actor, is once again the face of Tommy Hilfiger, fronting the brand’s Spring 2025 campaign. This marks her third collaboration with the fashion powerhouse since being named a brand ambassador in Fall 2024.
The Blackpink star, who has successfully carved out a solo career in music and acting, has been making waves in the fashion industry. She attended Tommy Hilfiger’s Spring 2025 show last September during New York Fashion Week, held on the decommissioned Staten Island Ferry. In addition to her fashion ventures, Jisoo is set to star in the upcoming K-Drama Newtopia in 2025.
A Modern Take on Classic American Prep
In the campaign, Jisoo embodies the essence of Tommy Hilfiger’s signature preppy style with a fresh, contemporary touch. She models a variety of tailored classics, including Breton-striped Henley tops, flared miniskirts, and a cropped navy blazer adorned with gold buttons, reflecting the brand’s love for nautical aesthetics.
Jisoo also showcases pieces from Sofia for Tommy, a collaborative capsule collection with Sofia Richie Grainge, blending American heritage with effortless sophistication.
Jisoo on Her Evolving Style
“My style is always evolving, and working with Tommy Hilfiger has been a defining part of that journey,” said Jisoo. “This collection blends American heritage with refined simplicity, making me feel comfortable, empowered, and completely myself. I love how each piece fits seamlessly into my everyday life, allowing me to express who I am in any moment.”
Tommy Hilfiger’s Perspective
Tommy Hilfiger himself expressed admiration for Jisoo, calling her a modern entertainment icon who embodies confidence, positivity, and charisma. “I have always been inspired by women who redefine culture, and Jisoo perfectly represents this movement. She brings a fresh, global perspective to our Americana style, making her the ultimate Tommy woman for today.”
Campaign Availability
The Spring 2025 collection is available on tommy.com, in Tommy Hilfiger stores worldwide, and through select retail partners. The campaign will be showcased across digital, social media, and retail channels throughout the season, continuing to solidify Jisoo’s influence in both fashion and entertainment.
