Viya Expands European Tour Partnership with Yas Linking Abu Dhabi and Saadiyat Beach Golf Club
Strengthening Ties in the UAE Golf Landscape
Abu Dhabi, UAE – Viya has officially expanded its long-standing partnership with European Tour Destinations by incorporating Yas Links Abu Dhabi and Saadiyat Beach Golf Club into its network. This expansion builds upon an existing relationship that already includes renowned Dubai venues such as Emirates Golf Club, Dubai Creek Resort, and Jumeirah Golf Estates, now extending Viya’s championship golf offerings across the United Arab Emirates.
Yas Links Abu Dhabi: A Pinnacle of Golfing Excellence
Yas Links Abu Dhabi is a prestigious addition to this partnership, recognized as a World Top 100 course and the first of its kind that embodies links golf in the Middle East. The course is known for its exceptional design and superb playing surfaces, merged with a coastal environment that enhances the golfing experience. Hosting the DP World Tour’s Abu Dhabi HSBC Championship, it has significantly elevated the region’s standing in the global golfing arena, making it one of the most esteemed courses in the Middle East.
Saadiyat Beach Golf Club: A Commitment to Sustainability
Saadiyat Beach Golf Club offers a luxurious beachfront experience and stands out as the United Arab Emirates’ first Audubon-certified golf course. Located along the stunning Arabian Gulf, it reflects a strong commitment to environmental sustainability. The club provides an exquisite yet relaxed golfing experience, with panoramic views of the sea. It is celebrated as one of the nation’s most beautiful and environmentally conscious golf venues.
Leadership Perspectives on the Expanded Partnership
Christopher May, CEO of Viya, stated, “Expanding our relationship with European Tour Destinations through Yas Links Abu Dhabi and Saadiyat Beach Golf Club is an important step in the continued international development of our portfolio.” He emphasized the tangible benefits the partnership brings to members, offering access to an expansive network of exceptional golfing destinations while enriching their overall club experience.
Ian Knox, Head of European Tour Destinations, remarked, “Viya has consistently demonstrated a clear commitment to world-class experiences across its venues. The addition of Yas Links Abu Dhabi and Saadiyat Beach Golf Club further strengthens our collaboration.” He noted that this partnership forms one of the most comprehensive collections of member venues, encouraging golfers from across the network to experience the unique offerings of the United Arab Emirates.
Enhanced Member Benefits and Support Services
The expanded partnership allows all five Viya venues to leverage European Tour Destinations’ expertise in areas such as tournament strategy, operational development, and global marketing. Ongoing support in guest experience and course maintenance will facilitate continuous improvement, ensuring high standards are met across all venues.
Members of the Viya clubs will also enjoy preferred access to a range of premier destinations, including historic Ryder Cup venues. This includes Marco Simone Golf & Country Club in Italy and Le Golf National in France, as well as Camiral Golf & Wellness in Spain, the host venue for the 2031 tournament. Additional access to La Hacienda Links Golf Resort in Spain and Terre Blanche Hotel Spa & Golf Resort in France will further enhance the global reach of membership benefits.
About Viya: The Leader in Golf and Hospitality Management
Viya takes pride in being the UAE’s leading golf and hospitality management group. It operates a diverse portfolio of championship golf courses, award-winning restaurants, and premium leisure facilities. Since the launch of Emirates Golf Club, the region’s first all-grass course, Viya has expanded its offerings to include notable venues such as Dubai Creek Golf & Yacht Club and Topgolf Dubai.
As part of wasl Hospitality & Leisure, Viya is committed to preserving golfing heritage while prioritizing modern hospitality. The operations of Viya are supported by the innovative Viya App, designed to integrate bookings, rewards, and benefits across its portfolio. Dedicated to sustainability and excellence, Viya works to create extraordinary experiences while positioning Dubai and the UAE as prime destinations for sport, leisure, and lifestyle.
Published on 1764925487 • Category: Golf News
