Action Secures GLOBE SOCCER and Dubai Duty Free Tennis Rights
Continued Partnership with GLOBE SOCCER Awards
Action Global Communications has successfully retained its role as the communications partner for the GLOBE SOCCER Awards, marking its third consecutive year of collaboration. This prestigious football awards event is set to take place on December 28 at Atlantis The Royal in Dubai. Sponsored by BEYOND Developments for the second year, the ceremony is expected to bring together notable players, club officials, and key figures from the global football industry.
The GLOBE SOCCER Awards celebrate excellence in football, recognizing top players and achievements. With Action’s continued involvement, the agency aims to enhance the event’s visibility and engagement within the sports community.
Dubai Duty Free Tennis Championships Account Renewed
In another significant achievement, Action Global Communications has secured the account for the Dubai Duty Free Tennis Championships for 2026 following a rigorous nationwide pitch. The agency has been managing public relations and social media for this high-profile ATP and WTA tournament since 2023.
Scheduled to return to the Dubai Duty Free Tennis Stadium from February 15 to 28, the event will feature leading male and female players from the international tennis circuit. Action’s expertise is expected to play a vital role in promoting the championships, ensuring that they continue to attract global attention.
Expanding Sports Portfolio with New Events
Beyond these account renewals, Action is also preparing to provide onsite media support for the 2025 Games of the Future, planned for December 18 to 23 at the Abu Dhabi National Exhibition Centre. This innovative hybrid sports competition will combine elements of esports with traditional sports formats, aiming to host over 800 players from more than 20 countries.
The Games of the Future stands as a testament to the evolving landscape of sports and entertainment, and Action’s involvement highlights its commitment to driving engagement in new formats.
Growing Presence in the Sports Sector
These recent wins add to Action Global Communications’ expanding roster of sports clients across the region. The agency has extensive experience managing communications for a diverse array of international federations, tournaments, and government-supported events. Its service offerings span traditional public relations, media relations, social media strategies, and event communications.
Euan Megson, Managing Director for MENA at Action Global Communications, commented, “When we started the sports division in 2006, the industry was still in its infancy in the region. Fast-forward two decades and sport is not only a hugely important economic growth sector but also a driving force of innovation.” His observation highlights the rapid development and increasing influence of sports in the UAE and beyond.
Established Expertise with Global Organizations
Action Global Communications has established a robust track record of working with various global sports organizations, which include a range of prestigious events and leagues. This experience positions the agency as a key player in the sports communications landscape, adept at meeting the evolving needs of clients in a competitive environment.
The agency remains committed to highlighting significant sporting events and narratives that resonate with audiences, ensuring effective communication strategies that support and amplify their clients’ objectives.
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