UAE’s BEYOND Developments Partners with PSG Until 2029
Multi-Year Agreement with Paris Saint-Germain
Paris Saint-Germain (PSG), the reigning champions of both the UEFA Champions League and French Ligue 1, has entered into a multi-year agreement with UAE-based BEYOND Developments. This partnership designates BEYOND as the club’s Premium Sleeve Partner, with the arrangement set to last until the end of the 2029 season.
The BEYOND Developments logo made its debut on PSG’s jersey during their recent 2-1 victory over Paris FC in Ligue 1, marking the beginning of a significant collaboration between the two brands.
Paris Saint-Germain: A Global Sporting Icon
With an extensive global fanbase of approximately 500 million, PSG ranks among the most influential sporting brands worldwide. The club boasts about 235 million followers across various social media platforms, reflecting its sweeping cultural impact and commercial viability.
Adil Taqi, CEO of BEYOND Developments, emphasized the importance of this partnership, stating, “As we begin 2026, this partnership with Paris Saint-Germain sets a meaningful tone for the year ahead. It reflects our belief that great design and great sport share the same power—both move people, shape culture, and create moments that stay with us.”
Shared Vision of Creativity and Performance
In his remarks, Taqi elaborated on the synergy between BEYOND’s mission and PSG’s dynamic approach: “At BEYOND, we design destinations that evoke emotion and inspire connection. Paris Saint-Germain brings that same energy to a global stage. This collaboration allows us to engage audiences through a shared vision of creativity, performance, and modern living.”
Richard Heaselgrave, Chief Revenue Officer at PSG, echoed this sentiment, noting, “This partnership with BEYOND Developments represents a powerful alignment between two brands that redefine excellence in their respective fields. We both believe that sport and design have the power to inspire and elevate everyday life.”
BEYOND Developments: An Emerging Design Force
Since its inception in 2024, BEYOND Developments has made significant strides in design and real estate, emerging as a notable player in Dubai’s competitive market. The company focuses on creating waterfront destinations that prioritize human experience and contemporary living.
This partnership with PSG will not only bolster BEYOND’s international visibility but also unlock new opportunities to engage with diverse audiences across regions such as Europe, Asia, and MENA.
The Cultural Ties Between Paris and Dubai
The collaboration between BEYOND and Paris Saint-Germain resonates deeply with the cities that each brand represents. Paris is synonymous with heritage, fashion, and timeless cultural influence, while Dubai is known for its momentum, innovation, and future-focused ethos. Together, they create a compelling narrative that attracts global attention.
The partnership is more than just a branding opportunity; it serves as a bridge between these two iconic urban centers, highlighting their unique yet complementary qualities.
Engaging Audiences Through Innovative Experiences
As part of this collaboration, BEYOND and Paris Saint-Germain plan to roll out a variety of curated events aimed at enhancing fan experiences. These initiatives will offer elevated interactions, access to players and club legends, and premium opportunities designed to celebrate the universal languages of passion and performance.
This strategic partnership is set to redefine how audiences engage with both the world of sports and contemporary design.
By combining their strengths, BEYOND and PSG aim to create a lasting impact that transcends traditional sponsorship models. This alignment not only emphasizes the shared values of creativity and performance but also sets the stage for innovative collaborations that resonate with fans worldwide.
Published on 1767771632 • Category: Lifestyle Sport, BEYOND Developments, Paris Saint-Germain, sports sponsorship