Dubai’s Real Estate Market Strengthens as DHG Properties Launches Helvetia Verde in Meydan Horizon
Dubai’s property market is witnessing significant growth, attracting international investors due to its robust economic landscape and appealing lifestyle. The off-plan sector, particularly in emerging districts, is crucial in sustaining interest in real estate.
In a notable development, the city’s real estate sector has achieved a new level of maturity, recording total sales nearing half a trillion dirhams in the third quarter of this year. Market data indicates that from January to September, there were 158,200 transactions amounting to Dh498.8 billion, reflecting a 20.5% increase in volume and a 32.3% rise in value compared to the same period in 2024. These figures reinforce Dubai’s status as one of the world’s most dynamic real estate markets.
Blagoje Antic, Founder and CEO of Swiss developer DHG, remarked that this performance signifies more than just stability for international developers. It highlights Dubai’s capacity to adopt innovative approaches in redefining residential living.
This week, DHG Properties introduced Helvetia Verde, a high-rise residential project located in Meydan Horizon, a forward-thinking live-work-play district currently under development. Antic expressed confidence that the high construction standards and quality principles associated with Switzerland align seamlessly with Dubai’s ambitious vision and luxury design ethos.
Antic further noted that the current market conditions support DHG’s strategy to expand within the UAE. Following the completion of their first project, Helvetia Residences in Jumeirah Village Circle, which is set to be ready for occupancy in the second quarter of next year, the company has initiated two additional projects. The launch of Helvetia Verde in Meydan Horizon is part of this expansion, with a third project slated for presentation on Dubai Islands at the end of November.
Antic emphasized that DHG does not intend to limit itself to these three projects, as the company continues to seek new investment opportunities across Dubai and other emirates. He acknowledged that the market is in a constant state of reinvention, and DHG’s choice to expand internationally in Dubai stems from recognizing the UAE government’s long-term vision and forward-thinking initiatives.
Dubai Living, the Helvetia Way
DHG’s entry into Dubai is anchored by its signature residential brand, Helvetia, which draws inspiration from Switzerland’s historical identity. The brand embodies principles of quality and precision in construction, timeless design that marries aesthetics with comfort, smart living solutions, and lasting value for both residents and investors. These principles are applied to communities in prime locations that cater to the aspirations of modern buyers seeking an elevated lifestyle.
The brand’s inaugural project in the city, Helvetia Residences in Jumeirah Village Circle, exemplifies this approach. The 25-floor tower, featuring 430 apartments, was constructed in just one year and is scheduled for completion within the next six months. The residences are nearly sold out, with only 5% remaining available.
The buyer demographic includes both UAE residents and European investors, showcasing the project’s wide appeal. Helvetia Residences emphasizes not only rapid delivery and sales figures but also the overall living experience.
Following the same principles of elegant design, spacious layouts, and premium finishes sourced from Italy and Spain, DHG Properties has launched its second project, Helvetia Verde in Meydan Horizon. This development boasts a prime location, just minutes from the blue lagoon, Ras Al Khor Wildlife Sanctuary, and landscaped parks, while being conveniently close to the new Yellow Metro Line station, ensuring excellent connectivity throughout the city.
Antic described Meydan Horizon as a visionary district that sets new standards for urban living in harmony with nature. He noted that it embodies a live-work-play concept, allowing residents to meet all their needs and enjoy modern amenities without leaving their neighborhood. The focus on well-being, shorter commutes, and access to diverse social, leisure, fitness, and retail options are pivotal trends shaping the future of real estate, and Meydan Horizon is well-positioned to capitalize on these trends.
Redefining Affordable Luxury
A significant shift in Dubai’s real estate market is reflected in evolving buyer expectations. Increasingly, residents and investors seek homes that blend luxury aesthetics with practical value—spaces that prioritize sophisticated design, high-quality materials, and refined amenities that enhance daily living, rather than mere scale or branding.
This is the niche DHG aims to fill. Antic explained that the company’s developments are designed as smart investments within the affordable luxury market segment. The goal is to offer premium living in exceptional residences located in prime areas while ensuring strong value for money.
This positioning illustrates a notable change in buyer behavior in Dubai, where demand is increasingly directed toward homes that merge lifestyle appeal with long-term value. Buyers are now prioritizing design-led layouts, wellness-oriented amenities, and quality finishes that endure over time. The decision-making process is no longer solely based on price or prestige but rather on a balance of lifestyle, quality, and value.
The Outlook
Antic believes that the future of Dubai’s property market lies in creating enduring communities where design and quality foster smart living. He stated that the next phase of growth will not be defined solely by scale but by the establishment of sustainable communities.
As Dubai refines its vision for the coming decades, its property market is evolving toward models that blend accessibility with high standards. Developers like DHG Properties are positioning themselves within this middle ground, offering residences that are premium yet broadly attainable. This approach is instrumental in shaping a city where livability remains central to growth.
As reported by gulfnews.com.
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Published on 2025-10-17 11:00:00 • By FAME Delivered News Desk