Edgehill Tops Billboard’s Alternative Airplay Chart as Dexter and The Moonrocks Soar to No. 51 on Hot 100, Boosting Severance Records’ Success
This week, Edgehill’s single “Doubletake” achieved the No. 1 position on Billboard’s Alternative Airplay chart, marking a significant milestone as the band’s first charting single. This achievement is pivotal not only for Edgehill but also for Severance Records, which was established in 2023 as a collaboration with Big Loud. In addition to Edgehill’s success, Severance’s first signing, Dexter and The Moonrocks, reached a new peak on the Billboard Hot 100 this week, climbing to No. 51 with their single “Freakin’ Out.”
These dual successes have earned Severance Records President Steve “Stevo” Robertson the title of Billboard’s Executive of the Week.
Strategic Decisions Behind Edgehill’s Success
Robertson, who previously spent 25 years at Atlantic Records, where he played a key role in launching the careers of artists like Paramore and Shinedown, detailed how the label achieved these chart milestones. He emphasized the importance of focusing on quality music. When Edgehill, a newly signed band, began discussing their project, Robertson encouraged them to produce exceptional songs. After they delivered “Doubletake,” he recognized it as a potential hit. The song was released and quickly gained traction, leading to its embrace by Alternative radio, including support from influential figures like Jeff Regan at Alt Nation.
Touring Strategy and Its Impact
Edgehill recently concluded an extensive club tour, which Robertson credits with enhancing their visibility and airplay success. He noted that the band’s management team, including Chris Georggin and agent Ron Opaleski, recognized the value of intimate house shows early in their career. This approach revitalized the house show concept, similar to the trajectory of the All-American Rejects. The buzz generated from these early performances contributed significantly to Edgehill’s growing popularity.
Innovative Merchandising and Album Release Strategy
As Edgehill developed their debut project, the band conceptualized a song titled “Ode To The Greyhouse.” This inspired a thematic focus on the house where their music was created, leading to various promotional strategies. The team envisioned a landline with an answering machine for fans to leave messages, enhancing engagement. The album cover features an original painting of the grey house, and the overall sound reflects an analog aesthetic, aligning with the band’s artistic vision.
Dexter and The Moonrocks: A Promising Future
Severance Records, launched in 2023, has also seen success with its inaugural signing, Dexter and The Moonrocks, whose single “Freakin’ Out” recently reached No. 51 on the Hot 100. Robertson has long believed in Dexter’s potential, stating that he recognized their talent while still at Atlantic Records. He highlighted the collaborative spirit between Severance and Big Loud Rock, led by Seth England and Joey Moi, emphasizing their commitment to artist development.
Robertson noted that the key to Dexter’s growth has been listening to the band and allowing them creative freedom. He praised lead singer James Tuffs and drummer Fox for their contributions, particularly Fox’s understanding of internet culture, which played a crucial role in the viral success of “Freakin’ Out.”
Future Prospects for Severance Records
Looking ahead, Robertson expressed excitement about the future of Severance Records, mentioning the emerging band Dogpark. He emphasized the importance of strong vocal talent in identifying successful artists. Dogpark’s lead singer, Eamon Mo, has caught Robertson’s attention, and he believes their upcoming songs will resonate with audiences. Additionally, he hinted at new music from Hendrix Frankenreiter, another promising act on the label.
As reported by www.billboard.com.
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Published on 2026-04-17 21:29:00 • By FAME Delivered News Desk