Automobili Pininfarina’s Next Big Move
Introducing the Priciest SUV Yet
Automobili Pininfarina, the maker of €2.2 million ($2.4 million) electric hypercars for affluent clients, is working on what will likely be the world’s priciest sport utility vehicle. The company plans to introduce a four-seat crossover within a year, Chief Executive Officer Paolo Dellachà said in an interview. The price tag will be between €400,000 and €1 million, topping Ferrari NV’s Purosangue, which starts at around €380,000.
A Legacy of High-End Craftsmanship
The Battista’s Influence
Owned by India’s Mahindra & Mahindra Ltd., Automobili Pininfarina got off to a flying start five years ago with the battery-powered Battista, which shares part of its platform with the Rimac Nevera and is limited to 150 units. With 1,900 horsepower and a top speed of 250 miles per hour, it remains the most powerful Italian supercar ever made. The company has since released special versions that continue to showcase its design and performance prowess.
The Pininfarina Design Heritage
Automobili Pininfarina is a sister company to Mahindra’s Pininfarina SpA, the coach-builder founded in 1930 that’s become famous for designing iconic Ferraris, including the Testarossa. It was started six years ago to leverage Pininfarina’s design heritage for its own range of high-end cars. Here are highlights from Bloomberg’s conversation with Dellachà, which have been edited for length and clarity.
A Bespoke Client Experience
Dellachà emphasized the bespoke approach the company takes with its clients: “After that, there comes a moment when we want them to sit down with our designer, and it’s really a one-on-one approach. They then start, supported by our designer, to imagine how their Battista should look like, also reflecting their personality — in a similar way our Bruce Wayne edition reflects Bruce Wayne’s personality.”
This personalized approach ensures each vehicle not only meets but exceeds the expectations of its discerning clientele, making each car a unique masterpiece of design and engineering.
