Meta, the parent company of Facebook and Instagram, has revamped its approach to labeling AI-generated content on its platforms. Previously using the label ‘Made with AI,’ Meta has now shifted to ‘AI info’ in response to user feedback. This change is part of a broader initiative to enhance transparency and accuracy in identifying AI-generated content.
Why the Change?
The ‘Made with AI’ label was introduced earlier this year to indicate content created or modified using AI tools. However, users reported instances where real photographs, edited with basic tools, were incorrectly labeled as AI-generated. These mislabeling issues prompted numerous complaints, as users felt the labels were misleading and did not align with their expectations.
To address these concerns, Meta has updated the label to ‘AI info,’ which aims to provide more context and clarity about the nature of the content. This label will now apply to a broader range of content, including audio, video, and images, whenever AI usage indicators are detected or when users disclose AI-generated content.
Meta’s Official Statement
In a blog update initially posted in April and revised recently, Meta elaborated on the changes:
“Earlier this year, we announced a new approach for labeling AI-generated content. An important part of this approach relies on industry-standard indicators that other companies include in content created using their tools, which help us assess whether something is created using AI,” Meta stated.
Meta acknowledged that their labels, based on these indicators, often did not meet user expectations and lacked sufficient context. The company provided examples where minor modifications, such as using retouching tools, triggered the ‘Made with AI’ label, leading to user confusion and dissatisfaction.
The New ‘AI Info’ Label
The transition to ‘AI info’ is more than a rebranding effort. The new label is designed to be interactive, allowing users to click on it to access more detailed information about the content. This approach aims to provide users with better insights into how AI has been used in the creation or modification of the content they encounter on Facebook and Instagram.
Industry Collaboration and Future Improvements
Meta emphasized its commitment to working with other companies across the industry to refine the process of labeling AI-generated content. The goal is to ensure that the labeling approach accurately reflects the nature and extent of AI usage, thereby aligning better with user expectations and providing clearer context.
“While we work with companies across the industry to improve the process so our labeling approach better matches our intent, we’re updating the ‘Made with AI’ label to ‘AI info’ across our apps, which people can click for more information,” Meta stated.
Conclusion
The update from ‘Made with AI’ to ‘AI info’ represents Meta’s ongoing effort to enhance transparency and user experience on its platforms. By providing clickable labels that offer more detailed information, Meta aims to address user concerns and set a higher standard for the identification and labeling of AI-generated content. This change underscores the company’s dedication to improving communication and trust with its users in an increasingly AI-driven digital landscape.
