Ariana Grande Channels ’60s Glam in Swarovski’s Bold Spring 2025 Campaign
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Pop icon Ariana Grande is back with her third dazzling collaboration with Swarovski, starring in their Spring 2025 campaign celebrating the house’s 130th anniversary. This season’s collection draws inspiration from 1960s glamour, bursting with vibrant colors, radiant crystal jewelry, and high-impact styling.
Shot by renowned duo Mert and Marcus, the campaign reflects the theme of Metamorphosis — blending nostalgic style with futuristic elegance.
“This campaign felt truly uplifting and joyful,” said Grande. “I love the metamorphosis storyline… styled in radiant crystal jewelry and bold colorways.”
Creative Director Giovanna Engelbert called the pop star “a symbol of radiance, movement, and joy,” continuing their shared vision of reinventing jewelry culture.
The drop includes standout pieces like the Dulcis Cuff Set ($300) and the Millenia Tennis Necklace ($650) — now available at swarovski.com.
