Blackpink’s Lisa has been officially announced as the newest house ambassador for Louis Vuitton. This exciting news comes after hints in her recent single “Rockstar,” where she teased her partnership with the luxury fashion brand.
A Daring New Ambassador
Nicolas Ghesquière, the artistic director of Louis Vuitton, expressed his enthusiasm in a press release: “I am very excited to welcome Lisa as a house ambassador. She has a daring spirit and charisma that I find incredibly compelling. She is as bold and creative with her music as she is with her fashion, and it is a privilege to accompany her on this journey.”
Lisa’s Connection to Louis Vuitton
In an exclusive video for ELLE.com, Lisa shared her admiration for the brand. “I feel so honored to be working with such a great brand that I admire. I’m really looking forward to making greater moments with Louis Vuitton. Throughout the many years, Louis Vuitton has always maintained their originality, and their iconic monogram is such a historic piece that is popular until this day, so I aim to be someone who can maintain originality.”
She also revealed her favorite LV piece: “For the tenth anniversary show in March, I attended with the Pic Trunk monogram. So, so cute!”
Hints and Confirmation
Lisa’s appearance at Louis Vuitton’s fall/winter 2024 show in Paris and the lyrics in her single “Rockstar” were clear indicators of this upcoming partnership. In the song, she sings, “Tight dress, LV sent it / Oh shit, Lisa reppin’.”
Previously, Lisa was also a face of Celine, another LMVH brand, showcasing her strong ties within the luxury fashion industry.
A Milestone Year for Lisa
This ambassador role marks another milestone in what is shaping up to be a significant year for Lisa. Alongside her solo music career, she will be making her acting debut in the next season of “The White Lotus,” which was filmed in her home country of Thailand. Details about her role have yet to be disclosed.
Last July, Lisa spoke to W Korea about her self-perception. “When people think of ‘Musician Lisa,’ each of them has different images, but I think of myself as a carefree person. I am not that picky about food, and I am not that sensitive either. When someone asks me to describe myself, I’d say ‘Super Free’ is the word that describes Lisa.”
Authentic and Transparent
Lisa emphasized the authenticity between her real self and her onstage persona: “BLINK [Blackpink’s fans] would probably know that I’m an open and transparent person. I don’t hide my thoughts and behaviors. When I meet someone for the first time, I try to show who I truly am. I don’t pretend to be someone else to look good to others. I just tell myself, ‘Sorry, but this is who I am.’”
Reflecting her laid-back personality, she added with a laugh, “My friends often tell me, ‘You don’t dress up that much’ because I usually meet friends in pajamas without any makeup.”
With her unique blend of boldness, creativity, and authenticity, Lisa is set to make a significant impact as Louis Vuitton’s new house ambassador. Fans eagerly await to see the collaborations and fashion moments this partnership will bring.
