Netflix is set to revolutionize in-person entertainment with the launch of Netflix Houses, expansive venues combining shopping, dining, and immersive experiences based on popular Netflix franchises. The first two locations will open in King of Prussia, Pennsylvania, and Dallas, Texas, in 2025.
Locations and Features
King of Prussia and Dallas Venues
The new Netflix Houses will be located at:
- King of Prussia Mall: 180 North Gulph Road, King of Prussia, PA
- Galleria Dallas: 13350 Dallas Parkway, Dallas, TX
Each venue will span over 100,000 square feet, repurposing former department store locations.
Immersive Experiences
Netflix Houses will offer interactive experiences tied to fan-favorite series like “Bridgerton,” “Stranger Things,” and “Squid Game.” For example:
- Bridgerton: Dance with your partner to orchestral covers of popular songs on a replica set.
- Squid Game: Participate in the Glass Bridge challenge.
- Stranger Things: Shop for exclusive merchandise like the Hellfire Club T-shirt.
Dining and Shopping
Visitors can enjoy a variety of food and drink offerings inspired by Netflix shows from around the world. The retail section will feature a wide array of themed merchandise.
Marketing and Engagement
These venues are designed as marketing tools to enhance fan engagement and support Netflix’s core subscription streaming service. They build on previous successful pop-up experiences and aim to create memorable, year-round destinations.
Statements from Netflix
Marian Lee, Netflix’s chief marketing officer, highlighted the goals and vision for Netflix House:
“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings. We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing and unexpected ways.”
Conclusion
Netflix Houses in King of Prussia and Dallas are set to offer fans a unique opportunity to engage with their favorite Netflix stories beyond the screen. These expansive venues will provide immersive experiences, shopping, and dining inspired by hit series and films, enhancing Netflix’s brand presence and fan engagement.
