Suad Merchant, the Global Head of Brand & Communications at Mashreq, UAE’s oldest bank with a global footprint spanning 13 countries. In her influential role, Suad has steered brand, marketing, social strategy, corporate communications, PR, and ESG communication at the group level. She is a custodian of Mashreq’s strategic vision and its digital transformation, emphasizing customer-centricity. With a two-decade career, Suad’s expertise originated at McCann WorldGroup in India, working with renowned brands globally. She was instrumental in establishing the ‘Global Integrated Marketing’ team at Hewlett Packard and played a pivotal role during the brand merger for First Abu Dhabi Bank (FAB) in the UAE. Suad’s digital-first approach and agile thinking have led to thriving strategic partnerships, bridging business needs with customer focus. She holds a Masters in Business Management, a Masters in Digital Business, and a Diploma in Advertising & PR.
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