Palak Midha, the Co-Founder of Miduty, used to work as a Sales Electronics Engineer and held Managerial positions at MNCs in Germany. However, her life took a turn when she found out about her parents’ declining health. Her mother was facing an autoimmune thyroid disorder and her father was dealing with a chronic spondylitis condition. This news deeply concerned Palak, prompting her to take action.
As her father’s spinal condition worsened despite trying every available treatment, Palak took matters into her own hands. Determined to improve her parents’ health, she juggled her job responsibilities during the day and dedicated her evenings to studying food and nutrition. Through her research, she discovered that many ailments stem from poor nutrition, unhealthy habits, and neglecting dietary needs. Palak immediately took action by improving her parents’ diet and adding supplements that were formulated with the best ingredients and well-researched by herself.
She transformed her lifestyle by adding deep breathing brisk walking stretching and weight lifting to her routine after seeing positive changes in her parents. As she continued learning, she started to pen down notes on various health issues. Out of a desire to give back to society, she launched PalakNotes.com and a YouTube channel to share her knowledge.
Through these platforms, she aimed to make her research accessible to others facing similar health challenges. This initiative evolved into Palak Notes, which later transformed into Miduty. Although initially unsure of the response, Palak was pleasantly surprised by the positive feedback and demand for her guidance. Over two years, she dedicated herself to giving back to society and helping others improve their health.As Palak’s audience grew, she became more attuned to their needs and struggles. Realizing the lack of reliable supplement brands, she initially offered consultations and recommended supplements from other companies. However, she faced challenges finding products that met her standards for quality. This realization became a turning point in her journey. Palak discussed her concerns with her brother, Pranav, who wholeheartedly supported her idea. Together, they embarked on the creation of their line of supplements.
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