Sara Al Mheiri depicts the attributes of an overachiever, and has made her mark across various domains. As a leader, she embodies innovation, achievement, and unwavering determination. Balancing her roles as a wife and mother of five, she has excelled in diverse professions. Her expertise spans digital marketing, people and customer experience, event organization, motivational speaking, change leadership, and digital transformation. Her ascent began with a pivotal role in the Emirates Airline Festival of Literature, where she expertly guided the Arabic program components. Passionate about books and learning, Sara serves as the festival’s Arabic spokeswoman, showcasing her natural ability to inspire and connect with audiences.
Aside from her contributions to the literary world, Sara’s commitment to customer-centricity is obvious in her efforts in Virgin Mobile UAE where she is implementing initiatives to support exceptional customer experience to retain and attract customers. Sara also spearheaded initiatives to enhance people experience through demonstrating belonging, inclusiveness, & drive positive cultural changes for the people to live as their brand value “We are Family”. Her initiatives enhanced the overall service delivery provided to the customers through the people leading to an increase in customer satisfaction levels. She not only excels in her professional endeavors but also advocates for pressing social issues. She sheds light on the impact of widespread nanny employment on child upbringing in the UAE through panel discussions and public speaking engagements, aiming to catalyze positive change within her society.
Sara’s impressive 21-year career showcases her perseverance and adaptability. She launched her professional journey during her second year at the American University in Dubai and has contributed to esteemed organizations including Dubai World, HSBC, Knowledge and Human Development Authority (KHDA), Emirates NBD, Dubai Taxi Corporation, Al Etihad Credit Bureau, and most recently, Virgin Mobile UAE.
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