A Historic Celebration in New York- Durga Puja
For the first time, Durga Puja was celebrated at Times Square, New York, drawing large crowds of Indian-Americans and showcasing Bengali culture in the heart of the city. The celebration marked a momentous occasion for the Indian diaspora, blending tradition with a global stage.
The Two-Day Event by The Bengali Club USA

The event was organized by The Bengali Club USA and began with the traditional Nabami Puja and Durga Stotras to commemorate the ninth day of the festival. Viral videos from the celebration showed a Durga Puja Pandal set up amidst the bustling Times Square, with dozens of attendees participating in the joyous occasion.
Social Media Buzz
Instagram influencer Ruchika Jain shared a video inviting Indian-Americans to join the festivities, which quickly went viral. The videos attracted thousands of likes on Instagram and X, with users expressing their excitement about the global reach of Durga Puja.
Traditional Celebrations at Times Square
The two-day festival included the Nabami Puja Anjali and transitioned to the Dashami Puja, during which devotees bid farewell to the Goddess Durga. A highlight of the event was the iconic Sindur Khela, where married women applied vermilion to each other, celebrating Bengali tradition with onlookers marveling at the sight in Times Square.
Cultural Showcase and Bollywood Dance Musical
The event culminated with a Bollywood Dance Musical, wrapping up the vibrant two-day celebration. The performances added a touch of Bollywood glamour, bringing the festivities to a thrilling conclusion.
Reactions on Social Media
The global celebration of Durga Puja was widely praised on social media. One user wrote, “Starting my morning to see this beautiful picture. Durga Puja is being held for the first time at Times Square, New York.” Another user highlighted the cultural impact, stating, “This is the soft power of Indians. Congratulations for celebration in New York.”
A Showcase of Indian Soft Power
Many praised the event for its cultural significance, calling it a “historic celebration” and a proud moment for the Indian community. The display of Bengali culture in the heart of New York was celebrated as a powerful example of Indian soft power, bringing a beloved tradition to a global audience.