In 2022, the Omega x Swatch collaboration dazzled the watch world with the MoonSwatch, a vibrant and affordable spin on Omega’s renowned Speedmaster model. The allure of MoonSwatch continued to captivate both seasoned collectors and newcomers alike. Now, in 2023, the excitement reaches new heights with a series of captivating iterations, each featuring Omega’s exclusive 18-karat yellow gold alloy, Moonshine Gold, on the second hand. This is a subtle yet exclusive detail that has ignited fervour among watch enthusiasts, who appreciate these unique touches.
With Swatch’s recent revelation of the next “Mission to Moonshine Gold” model, accompanied by a tantalizing 20-second Instagram teaser, it’s time to rank the four new versions released thus far. Each full moon since March has witnessed a new MoonSwatch debut, hinting at even more to come. For those eager to invest in one of this year’s hottest timepieces, we present a guide to help prioritize your wishlist.
- Mission to the Moonshine Gold “Pink Full Moon”:
This edition pays tribute to the first full moon after the Spring Equinox, boasting a bright Barbie-approved pink Super-Lumi Nova tip on the gold second’s hand. While some are enchanted by its vibrant hue, it earned the lowest rank due to its proximity to the original Moonshine Gold model, leaving it yearning for a more innovative touch.
- Mission to the Moonshine Gold “Flower Moon”:
Celebrating May’s Flower Moon, this MoonSwatch introduces white floral imagery on the Moonshine Gold seconds hand. A more noticeable design change compared to its predecessor, yet still somewhat shy of a significant departure from the original. Enthusiasts voiced their yearning for bolder colourways and more daring variations.
- Mission to the Moonshine Gold:
Unveiled a year after the initial launch of 11 MoonSwatch models, this edition pays homage to the original Mission to Moon colourway, embodying the classic Speedmaster Moonwatch with a black face and a grey bioceramic case. The all-gold second’s hand, crafted from recycled gold in the Swatch Group’s refinery, creates a striking contrast against the darker tones, earning it a well-deserved spot in the rankings.
- Mission to the Moonshine Gold “Strawberry Moon”:
The latest and most delightful design in the collection, this MoonSwatch showcases a playful strawberry illustration on the second hand, commemorating June’s Strawberry Moon. The design exudes a playful vibe reminiscent of Sanrio’s beloved animations or Swatch’s iconic Miss Fraise watch. Embracing the joyous spirit of the original MoonSwatches, this iteration reintroduces a sense of humour and delight that fans wholeheartedly adore. As Omega and Swatch continue to unveil new variations, enthusiasts eagerly anticipate more of this fun and lighthearted approach in the future.
In this symphony of MoonSwatch timepieces, the allure of Moonshine Gold casts an enchanting spell on the world of horology, and enthusiasts eagerly anticipate future releases in this remarkable collaboration between Omega and Swatch. As the moon waxes and wanes, so does the excitement for these treasured timepieces, destined to leave an indelible mark in watchmaking history.