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FAME Delivered > Blog > Music > BLACKPINK’s Jennie Embarks on a Creative Odyssey with Newly Launched Label, OA
Music

BLACKPINK’s Jennie Embarks on a Creative Odyssey with Newly Launched Label, OA

Staff Editor
Staff Editor Published December 25, 2023
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In a grand proclamation that resonated across social media platforms, BLACKPINK’s luminary, Jennie, unveiled her ambitious stride into a fresh chapter of her illustrious career. With a poetic blend of gratitude and anticipation, the K-pop sensation, boasting an impressive following of nearly 83 million on Instagram, announced the dawn of a new era on Sunday, December 24th.

In a heartfelt message shared via her Instagram Story, the multifaceted artist expressed profound appreciation for the milestones achieved in the bygone year. “This year was filled with many accomplishments, and I’m so thankful for all the love I’ve received,” she conveyed, amplifying her gratitude to the supportive fan base that has accompanied her journey.

Yet, her message was not just a reflection on the past; it served as a precursor to an upcoming voyage poised to redefine her artistic trajectory. “I’m also excited about what’s to come,” she articulated with a quiet fervour, hinting at the commencement of her solo expedition slated for 2024. This transformative venture marks the genesis of a novel epoch, intricately woven with innovation and creativity.

In a revelatory moment, Jennie disclosed the birth of her brainchild, the avant-garde label and company christened ‘OA.’ Positioned at the nexus of imagination and ingenuity, OA aspires to forge uncharted realms within the music industry landscape. “I started my solo journey in 2024 with a company that I have established called OA. Please show lots of love for my new start with OA and of course BLACKPINK. Thank you,” she elucidated, extending an impassioned invitation to her devoted legion of admirers.

Accompanying her proclamation, a monochromatic portrait of Jennie adorned her post, an emblematic embodiment of the artistic flair that defines both her persona and the burgeoning narrative of OA. Intriguingly, the nascent Instagram account of OA swiftly amassed a staggering 850,000 followers within a fleeting span, underscoring the fervour surrounding Jennie’s creative foray.

Amidst the digital canvases of OA’s nascent profile lie cryptic yet compelling snapshots, eloquently hinting at the unfolding saga. The page, adorned with a mere duo of enigmatic images, teased aficionados with a succinct yet tantalizing glimpse into the mission that propels OA forward—a mission encapsulating innovation, resonance, and a fervent aspiration to captivate audiences in unprecedented ways.

Jennie’s declaration heralds not merely a transition but an odyssey a quest laden with promise, poised to sculpt new paradigms within the ever-evolving tapestry of the music industry. As the countdown to 2024 begins, the world eagerly anticipates the symphony of creativity that Jennie, draped in the mantle of OA, is poised to compose, resonating across boundaries and captivating hearts worldwide.

Jennie’s insta handle https://www.instagram.com/jennierubyjane/

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