LANA, the largest Arab media company in the Middle East and North Africa, was officially launched this week. The grand event took place with the distinguished presence of His Excellency Mohamed Alabbar, founder of Emaar, and Her Excellency Reem Al Hashimy, Minister of State for International Cooperation.
Vision and Mission: “Built by Arabs, for Arabs”
Positioning itself as a cutting-edge Arabic platform powered by artificial intelligence, LANA aims to revolutionize regional media and storytelling. The platform brings together top Arabic journalists and content creators to deliver high-quality coverage across news, business, entertainment, sports, lifestyle, and fashion .
Leadership and Strategic Impact
Under the stewardship of key figures like Mohamed Alabbar and Reem Al Hashimy, LANA seeks to reshape digital Arabic media. Attendees at the launch emphasised how the platform will leverage AI to elevate both content creation and audience engagement .
Regional Importance and Future Prospects
As the largest Arabic-language media initiative in the MENA region, LANA strives to become the definitive news and lifestyle platform for Arab audiences. With backing from Gulf leaders and a strong AI-driven foundation, it’s poised to redefine how Arabic content is produced and consumed.
