Eddy Cue and Jerry Bruckheimer Reveal Ambitious Plans for ‘F1’ Sequel and UFO Thriller at Cannes Lions 2026

Eddy Cue, Apple’s Senior Vice President of Services, was named the Cannes Lions Entertainment Person of the Year 2026 during a keynote seminar held at the Lumière Theatre in Cannes. Cue shared the stage with renowned producer Jerry Bruckheimer, marking a significant moment in the festival’s history as it diverges from the traditional Hollywood studio leadership narrative.

Cue’s Role at Apple

Eddy Cue is responsible for overseeing Apple TV, Apple Music, and the company’s film and television studios, in addition to his role as Senior VP of Health. Under his leadership, Apple has produced original series such as Pluribus, which Cue described as the “biggest series to date” for the platform, alongside the critically acclaimed Ted Lasso.

Plans for ‘F1’ Sequel

During the seminar, Cue and Bruckheimer discussed plans for a sequel to the successful film F1. Bruckheimer expressed optimism about the project, stating, “We’re going to come back and hopefully make another F1.” He acknowledged the contributions of director Joseph Kosinski, who also directed Top Gun: Maverick.

Cue reinforced this sentiment, stating, “We’re going to do it again. Hopefully, we’re doing another Formula 1 movie. I think everyone wants to see another one. It was Brad Pitt’s biggest movie of all time. It was a great story, it was fun, and you loved it when you were walking out of the theater or watching it at home.”

Bruckheimer noted the positive feedback from audiences, sharing that many parents have told him they show F1 to their children because it leaves them feeling good. He emphasized the goal of creating entertaining stories that resonate with viewers globally.

Upcoming UFO Conspiracy Thriller

In addition to the F1 sequel, Cue and Bruckheimer announced plans for a UFO conspiracy thriller, which will be directed by Kosinski. Cue mentioned, “We’re going to get to work together again, not just on F1, but with Joseph Kosinski on a new project that you’re working on about UAPs.”

Bruckheimer elaborated on the project, describing it as reminiscent of All the President’s Men, focusing on government secrecy surrounding unidentified anomalous phenomena (UAPs). He detailed the story of two government employees who encountered anomalies and faced numerous obstacles in their quest for answers.

Theatrical Release Strategy

The discussion also touched on the theatrical release strategy for F1. Bruckheimer explained that Apple proposed a creative approach, initially suggesting a 45-day theatrical window. However, the film remained in theaters as long as ticket sales continued, leading to a successful transition to streaming.

Cue emphasized the importance of flexibility in release strategies, stating, “One of the things that we try to do is not having rules of how things have to be.” He highlighted the success of F1 in theaters, noting that even after the initial window, audiences continued to watch the film in cinemas.

Content Strategy at Apple

Cue shared insights into Apple’s content strategy, noting that the company began developing original content from scratch six and a half years ago. He stressed the focus on quality over quantity, stating, “The best, not the most.”

He pointed to successful series like Severance and Ted Lasso, emphasizing the importance of believing in the creative team behind each project. Cue praised Apple’s programming team, led by Jamie Erlicht and Zack Van Amburg, and expressed confidence in the company’s future endeavors.

Commitment to Sports and Awards

Cue also highlighted Apple’s commitment to sports programming, stating, “We’re excited about sports. It’s still the minority, but it adds to the service.” He celebrated Apple’s recent achievement of becoming an EGOT winner, with the musical Schmigadoon! winning a Tony Award.

The Cannes Lions Festival of Creativity has become a pivotal event for professionals across media, entertainment, advertising, and technology each June. As the architect of Apple’s services and entertainment strategy, Cue has played a crucial role in establishing Apple TV as a leader in storytelling, earning critical acclaim and a reputation for quality.

As reported by www.hollywoodreporter.com.

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Published on 2026-06-22 16:10:00 • By FAME Delivered News Desk