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FAME Delivered > Blog > Business > Starbucks’ Q1 Revenue Hits Record High Despite Slowing Customer Spending
Business

Starbucks’ Q1 Revenue Hits Record High Despite Slowing Customer Spending

Staff Editor
Staff Editor Published February 1, 2024
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Starbucks, the Seattle-based coffee giant, recently reported record revenue for its fiscal first quarter, despite falling short of Wall Street’s expectations. The company’s revenue rose by 8% to $9.43 billion for the October-December period, a figure lower than the $9.6 billion analysts had forecast.

The company’s global same-store sales rose by 5%, which was also lower than the 7% increase forecasted by analysts. In the U.S., same-store sales rose by 5% in the quarter, with customer transactions rising by 1% and consumers spending more per order.

However, the results were mixed in China, Starbucks’ second-largest market. While transactions were up by 21%, average spending per order fell by 9%. Despite these challenges, Starbucks’ net income rose by 20% to just over $1 billion, or 90 cents per share.

The company faced multiple headwinds in the quarter, including workers at more than 200 U.S. stores walking off the job to protest lack of progress in negotiating union contracts. Starbucks also faced boycotts around the world after it sued Workers United.

Despite these challenges, Starbucks remains optimistic about its future. In an open letter to employees, Starbucks CEO Laxman Narasimhan wrote, “Our stance is clear. We stand for humanity”.

As Starbucks navigates these challenges, the company’s ability to continue delivering strong financial results will be closely watched by investors and industry observers alike. With its commitment to innovation and customer experience, Starbucks is well-positioned to weather the storm and emerge stronger.

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