Dubai Holding Entertainment Launches Hidden Disabilities Sunflower Programme Across All Destinations
Commitment to Inclusivity
Dubai Holding Entertainment (DHE) has officially launched the Hidden Disabilities Sunflower programme across its wide array of entertainment and leisure destinations. Effective immediately, the initiative allows guests with non-visible disabilities to obtain Sunflower lanyards, aimed at providing discreet support during their visits. This programme is designed to ensure that individuals receive the understanding, time, and assistance they may require while enjoying DHE’s offerings.
Supporting Diverse Conditions
The Sunflower programme has gained international recognition for its role in supporting individuals with varying conditions, including autism, ADHD, chronic illnesses, dementia, and mental health challenges. Guests are encouraged to collect these lanyards free of charge at designated ticketing counters throughout DHE destinations, promoting an environment of empathy and support.
Timed with International Observances
The launch aligns with the International Month for Persons with Disabilities, reinforcing the UAE’s commitment to creating an inclusive society. Additionally, it coincides with DHE’s annual Inclusion Week, an initiative that focuses on fostering awareness and education about disability inclusion within the organization.
Availability Across Multiple Attractions
Starting on December 5, 2025, guests will find the Sunflower programme available at various popular locations within Dubai Holding Entertainment’s portfolio. The participating destinations include:
- LEGOLAND® Dubai
- LEGOLAND® Water Park
- MOTIONGATE Dubai
- Real Madrid World
- The World of Riverland
- Ain Dubai
- Sea Breeze
- ROXY Cinemas
- The View Palm Jumeirah
- Wild Wadi Waterpark
- Global Village
- The Green Planet Dubai
- Inside Burj Al Arab
- Arcade by Hub Zero
Staff Training and Awareness
Dubai Holding Entertainment has taken significant steps to ensure that over 80% of customer-facing staff at these destinations are adequately trained to recognize and assist guests wearing the Sunflower lanyard. This training emphasizes a compassionate, respectful approach to support, enhancing the overall guest experience.
Leadership Perspective
Alanood Al Hashemi, Vice President of Organisational Culture & Impact at Dubai Holding Entertainment, stated, “The launch of the Sunflower programme reinforces our mission to ensure every guest feels valued. We are proud to roll this out during International Month for Persons with Disabilities and as part of our annual Inclusion Week.” This sentiment highlights DHE’s ongoing commitment to fostering an inclusive atmosphere for all visitors.
Collaborative Partnership
Andy Faulkner, CEO of the exclusive partner of the Hidden Disabilities Sunflower programme in the region, expressed enthusiasm for DHE’s involvement. “I am thrilled to welcome Dubai Holding Entertainment to the Hidden Disabilities Sunflower programme. Their decision to champion this initiative across their impressive portfolio illustrates a strong commitment to creating environments where every guest feels understood and supported,” he noted. This partnership signifies a crucial step in advancing inclusivity and accessibility in the region.
Enhanced Accessibility Strategy
The introduction of the Sunflower programme is part of a broader accessibility strategy implemented by Dubai Holding Entertainment. This strategy aims to enhance guest experiences and remove barriers for individuals of all abilities. DHE is dedicated to ensuring that the values of inclusivity, empathy, and universal access are reflected across all its attractions.
Understanding the Sunflower Programme
The Hidden Disabilities Sunflower serves as a global symbol that discreetly indicates that a person may need additional time, assistance, or understanding. Widely adopted in various public venues, the programme has become an essential tool in promoting awareness and inclusivity for individuals with non-visible disabilities.
About Dubai Holding Entertainment
Dubai Holding Entertainment is recognized as one of the largest diversified entertainment groups in the United Arab Emirates. It develops, operates, and manages several iconic attractions, creating exceptional experiences that draw millions of visitors annually. The portfolio includes substantial offerings, such as Dubai Parks and Resorts, which features MOTIONGATE Dubai, the largest Hollywood-inspired theme park in the region, alongside LEGOLAND® Dubai Theme Park and LEGOLAND® Water Park.
The group’s other significant ventures include Real Madrid World, the first-ever football theme park; RIVERLAND Dubai, a themed dining hub; and LAPITA, a Polynesian-themed family hotel. DHE also features the Coca-Cola Arena, one of the region’s largest multipurpose indoor arenas, and various unique destinations like Wild Wadi Waterpark, ROXY Cinemas, and The Green Planet Dubai, underscoring its commitment to providing unparalleled entertainment options.
Published on 1765516955 • Category: