The Return of IBTM @ ATM in 2026
IBTM @ ATM is set to make a triumphant return at the Arabian Travel Market (ATM) in 2026, occurring from May 4 to 7 at the Dubai World Trade Centre. This dedicated business events hub will take residence in Hall 3, highlighting the rapid growth of the Middle East as an increasingly pivotal destination for meetings and events. The decision to bring back IBTM @ ATM follows the resounding success of its inaugural edition, signaling a significant investment in the region’s large-scale venues, infrastructure, and building international partnerships.
A Thriving MICE Industry
The Middle East’s meetings, incentives, conferences, and exhibitions (MICE) industry is on track for remarkable growth. Recent forecasts suggest that the UAE’s MICE market could reach a staggering US$9.26 billion by 2030, expanding at a compound annual growth rate (CAGR) of 8.96%. Similarly, Saudi Arabia is expected to see its MICE sector rise to US$5.33 billion over the same period, with an impressive CAGR of 10.93%. This upward trajectory reflects a broader trend in the region, as the MICE industry continues to thrive.
Factors Driving Regional Growth
Several key factors contribute to this acceleration in the MICE sector. Enhanced tourism development programs, improved air connectivity, and a growing appeal for trade and innovation are all playing vital roles. According to the ATM Travel Trends Report 2025, produced in collaboration with Tourism Economics, the Middle East’s share of global corporate travel spending is projected to climb from 2.5% in 2024 to over 3% by 2030. This increase coincides with stable international demand and significant improvements in business travel infrastructure.
Strategic Insights from Industry Leaders
Danielle Curtis, Exhibition Director ME at Arabian Travel Market, emphasized the importance of IBTM @ ATM in reinforcing the ambitions of the Middle East’s business events sector. “The expansion of IBTM @ ATM reflects the strength and ambition of the region’s business events sector,” she stated. By providing a platform for global buyers and both regional and international suppliers, IBTM is contributing to the future of meetings and events in alignment with a broader vision for 2040.
The Dubai World Trade Centre’s 2024 Economic Impact Assessment highlights that inbound participation remains a major driver for MICE activity. Travel flows within the Gulf Cooperation Council and the broader Middle East and North Africa areas are becoming increasingly robust, strengthened by short-haul connectivity and regional trade integration. Notably, delegates from Europe, South Asia, and the Asia Pacific are key sources of attendance, while North America and Africa are increasingly sending high-value exhibitors and corporate travelers to the region.
Connecting Global Partnerships
The forthcoming IBTM @ ATM hub is designed to foster connections between association planners, professional conference organizers, corporate buyers, and incentive agencies with destinations, venues, and suppliers focused on world-class business events. A hosted buyer program along with pre-scheduled appointments will facilitate targeted networking and opportunities for business development.
Aligning with Future Trends
The 2026 edition of IBTM @ ATM will align closely with ATM’s overarching theme of “Travel 2040: Driving New Frontiers Through Innovation and Technology.” Highlights of the event will include the Business Events Stage, featuring sessions on various topics such as the evolution of events, transformations in incentive travel, and the integration of new technologies. Roundtable discussions will delve into inclusive event design and sustainability, while destination showcases will illuminate opportunities in both emerging and established markets.
The International Congress and Convention Association (ICCA) will return as the Official Business Events Partner for IBTM @ ATM. They will curate content for the Business Events Stage and coordinate participation from leading association buyers, enriching the overall experience for attendees.
A Major Attraction at ATM 2026
The 33rd Arabian Travel Market is expected to host over 2,800 exhibitors and attract more than 55,000 industry professionals from 166 countries. This encompasses a variety of verticals, such as ATM Travel Tech and the Ultra Luxury Lounge, further solidifying ATM’s role as a key global platform for innovation and collaboration in the travel and tourism sector.