The Sport Integrity Global Alliance (SIGA) has made headlines with the announcement of SIGA ASIA, a significant milestone in its pursuit of promoting integrity in sports worldwide. This initiative coincides with the upcoming Sport Integrity Forum ASIA – Dubai Chapter, scheduled for November 12, 2025, in Dubai, United Arab Emirates. As SIGA expands its global footprint, the Forum serves as a pivotal gathering for stakeholders in the sports world.
A Historic Moment for Sport Integrity
Organized under the auspices of Sport Integrity Action Month, the upcoming Forum marks a critical partnership between SIGA and the International Sports & Entertainment Zone (ISEZA). Through a Memorandum of Understanding, the two entities will formalize the establishment of SIGA ASIA – Chapter Dubai. This collaboration emphasizes Dubai’s burgeoning reputation as a global leader in the realm of sports governance.
Engaging Stakeholders from Various Sectors
The half-day Forum will be hosted by ISEZA and supported by the Dubai Sports Council, bringing together influential figures from various sectors, including sports, government, business, academia, media, and civil society. The discussions will center on the pressing issues of integrity and governance that impact sports on a global scale, with particular emphasis on the Asian context. This initiative follows the ambitious expansion plans revealed by SIGA during the earlier Summit on Female Leadership in Sport – Dubai Edition.
Themes of Discussion
The Forum, themed “A New Chapter for Integrity in Asian Sport,” will feature four insightful panel discussions:
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Sport Integrity 2030: A Vision with Future, for the Future
This panel will delve into governance, innovation, and technology, aimed at safeguarding integrity in sports. The discussion will highlight strategies to enhance accountability and transparency as the industry evolves. -
Playing for the Planet: Sport at the Heart of Sustainability & Social Impact
Focusing on the environmental responsibility of sports, this panel will explore how sporting events can promote gender equity and inclusion, establishing a comprehensive approach to sustainability. -
Beyond the Logo: Brands Driving Sport Integrity
This session will look at the role of brands in sports, emphasizing the need for transparency and accountability among sponsors, broadcasters, and partners. The discussion will spotlight how commercial entities can contribute to the integrity of sports. -
SIGA Champions: Athletes Leading the Way for Sport Integrity
Highlighting the importance of athlete advocacy, this panel will showcase how sports figures can serve as leaders in promoting integrity within their respective fields.
Visionary Leadership
Emanuel Macedo de Medeiros, the Global CEO of SIGA and Chairman and CEO of SIGA ASIA, articulated the vision behind this initiative: “The launch of SIGA ASIA – Dubai Chapter, marks an important milestone in the global expansion of SIGA. From Dubai, with the support of our valued partners, we are building a platform that unites sports federations, leagues, clubs, athletes and fans, business and governments, across an entire continent.” His emphasis on integrity, transparency, and accountability reflects SIGA’s commitment to enhancing the role of sports in society.
Damir Valeev, CEO of ISEZA, echoed these sentiments, stating, “ISEZA is proud to partner with SIGA on this important initiative. Integrity is fundamental to the future of sport. With the support of the Dubai World Trade Centre, ISEZA is committed to being a hub where innovation, governance, and global collaboration come together to set new standards for the industry.”
Registration Information
For those interested in attending, registration for the Forum is free but subject to approval, and space is limited. Participants will have the opportunity to engage with thought leaders and be part of crucial conversations shaping the future of sports integrity in Asia and globally.
The SIGA ASIA initiative represents a robust movement towards fostering ethical practices in sports, setting the stage for a brighter and more accountable future in the world of athletic competition.