Brand Dubai Launches Season 6 of #DubaiDestinations Summer Campaign, Showcasing Diverse Attractions and Family-Friendly Experiences

Dubai: Brand Dubai, the creative division of the Government of Dubai Media Office, has officially launched the sixth season of the ‘#DubaiDestinations’ summer campaign. This initiative, inaugurated by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, aims to highlight the city’s extensive entertainment and leisure options.

The campaign will run from July 7 to August 31, featuring a variety of special promotions and events throughout the city. Organized in collaboration with the Dubai Department of Economy and Tourism, it includes attractive offers and discounts at leisure attractions and hotels. Additionally, the campaign provides seasonal guides, thematic videos, and rewards for both visitors and residents seeking to explore Dubai’s offerings.

Diverse Attractions and Experiences

The #DubaiDestinations campaign emphasizes the unique locales, activities, and experiences that contribute to Dubai’s appeal as a summer destination. It showcases a vibrant community spirit, a multicultural environment, and the city’s dynamic energy. The campaign highlights a wide array of entertainment options, including indoor leisure destinations, beaches, waterparks, and attractions specifically designed for children, all complemented by Dubai’s world-class infrastructure and iconic landmarks.

Ahmed Al Khaja, CEO of the Dubai Festivals and Retail Establishment, part of the Dubai Department of Economy and Tourism, noted that the campaign reflects strong collaboration across Dubai’s tourism ecosystem. He emphasized the importance of bringing together partners from various sectors to showcase exceptional experiences that enhance the city’s global reputation as a year-round destination, aligning with the objectives of the Dubai Economic Agenda, D33.

Al Khaja further stated that the ongoing partnership with Brand Dubai allows for the integration of the retail sector and summer festivals, including Dubai Summer Surprises, into a comprehensive program of promotions and events. He expressed confidence that the campaign would exceed the expectations of residents and visitors alike throughout the summer season.

Strategic Initiative for Global Appeal

Shaima Al Suwaidi, Director of Brand Dubai, described the #DubaiDestinations campaign as a strategic initiative aimed at enhancing Dubai’s appeal as an all-season destination. She highlighted that the campaign is inspired by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Al Suwaidi emphasized that the initiative encapsulates the essence of the Dubai experience, offering numerous reasons to celebrate life and excellence, thereby solidifying the city’s status as a premier place to visit, work, and live.

Expressing gratitude to partners and entities supporting the campaign, Al Suwaidi remarked on the campaign’s success in showcasing Dubai’s cosmopolitan charm and dynamic tourism offerings. She reiterated Brand Dubai’s commitment to enhancing the city’s global appeal through content that resonates with diverse cultures and nationalities.

Family-Friendly Focus

Sara Merdas, a member of the #DubaiDestinations organizing team, highlighted renewed efforts to position Dubai as a family-friendly destination. The campaign features engaging content and a variety of digital guides that cater to all ages and interests, ensuring a rich array of entertainment and leisure options.

This year’s campaign also includes collaborative efforts between Brand Dubai and the Government of Dubai Media Office to produce a series of promotional videos showcasing the best of Dubai. A range of content creators are involved, delivering innovative animated videos to enhance the campaign’s reach. Various digital platforms will facilitate the distribution of promotional content to targeted audiences and visitors.

Additionally, renowned content creators, influencers, and media entities from the UAE and beyond will share their summer experiences in Dubai through short videos on social media platforms such as TikTok and Instagram.

As reported by www.emirates247.com.

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Published on 2026-07-07 22:07:00 • By FAME Delivered News Desk