Emirates and AC Milan Renew Partnership, Fortifying Global Football Bonds
Partnership Overview
Emirates and AC Milan have officially renewed their long-standing collaboration, solidifying one of the most significant partnerships in professional football. With this extended agreement, Emirates will maintain its role as the Principal Partner, Official Airline Partner, and Official Men’s Jersey Partner of the famed Italian club.
A Commitment to Excellence
As part of the renewed deal, Emirates’ iconic “Fly Better” logo will continue to appear prominently on the front of AC Milan’s Men’s First Team jerseys. This branding will be visible across major competitions, including Serie A, Coppa Italia, UEFA tournaments, and FIFA events, as well as international friendly matches.
Furthermore, the partnership will extend its reach to AC Milan Academy’s youth players, reinforcing Emirates’ commitment to nurturing future talent. This initiative reflects both organizations’ dedication to promoting football development from grassroots to the global arena.
Expanding Global Presence and Fan Engagement
Emirates will benefit from extensive brand visibility through LED displays in stadiums and training facilities during all home matches. The deal also encompasses exclusive digital content and fan engagement activities, along with premium hospitality experiences for Emirates guests and supporters.
In addition to these initiatives, the renewed partnership will introduce innovative global fan engagement programs, including watch parties organized in key international cities. These events will give fans worldwide the opportunity to celebrate their passion for AC Milan.
Built on Shared Values
Sir Tim Clark, President of Emirates Airline, expressed his enthusiasm for the continued partnership. “We are thrilled to extend our collaboration with AC Milan,” he remarked. “This partnership, built on shared values and a mutual commitment to excellence, has created unforgettable experiences for millions of fans globally. Our enduring relationship with Italy makes this extension a natural next step as we connect Milan and other Italian cities to the world through Dubai, while bringing Rossoneri fans closer to their favorite club and players.”
AC Milan’s Chief Commercial Officer, Maikel Oettle, echoed this sentiment, stating, “The renewal of our partnership with Emirates is a testament to one of the most historic collaborations in football. Emirates will continue to support us in strengthening the Club’s foundations while connecting new generations of fans worldwide through enriching experiences that extend beyond the pitch.”
A Legacy of Partnership and International Reach
Emirates’ relationship with AC Milan began in 2007, blossoming into one of the most recognized sponsorships in sports. The airline became the club’s official jersey sponsor in the 2010/2011 season. To commemorate AC Milan’s 125th anniversary in 2024, Emirates unveiled a special A380 aircraft livery decorated with the club’s emblem and colors, marking a significant milestone in their partnership.
The Milan-based club has also expanded its global presence with the establishment of a new office in Dubai, designed to enhance its commercial and communication strategies throughout the Middle East and beyond.
Emirates’ Expanding Football Portfolio
This renewed agreement with AC Milan solidifies Emirates’ status as a leader in global sports sponsorship. The airline maintains high-profile partnerships with prominent European clubs, including Real Madrid, Arsenal FC, Benfica SL, and Olympique Lyonnais.
Furthermore, Emirates has recently announced a new Platinum Partnership with FC Bayern Munich, covering the 2025–2031 seasons. Additionally, the airline has served as the Title Partner of The Emirates FA Cup for nearly a decade, demonstrating its commitment to football.
In the UAE, Emirates remains a strong supporter of local football through the UAE Pro League and will be featured on Al Ain FC’s training jerseys during the 2025/26 season.
With this renewed partnership, Emirates and AC Milan reaffirm their dedication to uniting fans across continents, celebrating sporting excellence, and fostering a legacy that bridges the worlds of aviation and football on a global scale.
Published on 1760553754 • Category: Football, Emirates Airline, Aviation