Suad Merchant has a Masters in Business Management, a Master’s in Digital Business, and a Diploma in Advertising and Public Relations. She is passionate about storytelling and thinks that real communication drives engagement and creates long-term connections with people. Suad Merchant is an influential leader and seasoned marketer with vast expertise in brand planning, corporate communications, and marketing across a range of sectors. Suad, Senior Vice President & Global Head of Brand, Marketing, and Communications at one of the UAE’s leading banks in the MENA region, has helped shape the organisation’s strategic vision and digital transformation path. Suad’s career began with McCann WorldGroup in India, where she oversaw communication strategies for well-known companies including MasterCard International, Microsoft, Kraft Foods, and L’Oréal in worldwide markets.
With a strong foundation in brand strategy and a deep understanding of human behavior, Suad continues to inspire and lead by example, shaping the future of marketing and communications with her innovative approach.
