Lilly’s Expands to Saint Tropez with IZA, a Contemporary Japanese Dining Experience
Lilly’s has announced the opening of IZA, a new restaurant that introduces contemporary Japanese dining to the iconic waterfront of Saint Tropez. This establishment aims to be more than just another luxury dining option; it is designed as a curated destination that combines exceptional cuisine, striking interiors, world-class cocktails, and vibrant nightlife, making it one of the most anticipated hospitality openings of the summer.
A Strategic Expansion
The launch of IZA follows Lilly’s successful ventures at prestigious venues, including the Fairmont Monte Carlo during the Formula 1 Grand Prix and Pavillon Ledoyen during Paris Fashion Week. These high-profile events have established Lilly’s as a brand synonymous with immersive experiences that blend gastronomy, entertainment, and culture. With IZA, the brand is set to offer a permanent location in one of Europe’s most glamorous coastal areas.
Unique Dining Experience
Located directly on Saint Tropez’s famous port, IZA features an expansive waterfront terrace that connects seamlessly with Lilly’s Club. This design allows guests to start their evening with sunset drinks overlooking the marina, transition into dinner, and continue into a lively late-night atmosphere without leaving the venue. This fluidity between dining and nightlife reflects the growing demand for hospitality experiences that extend beyond traditional restaurant settings.
Culinary Leadership
Co-founders Adam Demarle and Hugo Dutheil have envisioned IZA as a modern interpretation of Japanese hospitality, moving away from conventional fine dining. The restaurant draws inspiration from the welcoming atmosphere of an izakaya, the bold flavors of a Japanese steakhouse, and the precision associated with Michelin-level cuisine. The focus is on creating memorable shared experiences while maintaining the lively spirit central to Lilly’s identity.
Chef Takuya Watanabe has been appointed to oversee the culinary program. Recently awarded a second Michelin star for his omakase experience at Cheval Blanc Paris, Watanabe’s approach at IZA emphasizes a broader exploration of Japanese cuisine. The menu celebrates the diversity of Japanese street food while elevating each dish with premium ingredients and refined techniques.
Menu Highlights
IZA’s menu balances indulgence with precision. Offerings include Wagyu tartare topped with caviar, salmon carpaccio enhanced with fresh shiso, and sea urchin paired with bottarga. Guests can also enjoy luxurious Japanese sandos, expertly grilled yakitori, and an inventive selection of baos, tacos, fried chicken, and burgers inspired by Japanese flavors. Mediterranean ingredients subtly complement traditional Japanese techniques, creating distinctive dishes that maintain authenticity.
Beverage Program
The beverage program at IZA has been developed by Grégory Hazak, whose experience includes renowned establishments such as Hôtel Costes and Four Seasons Hotel George V Paris. The cocktail menu is complemented by an extensive wine collection, premium sake, and a range of Japanese whiskies sourced specifically for the restaurant.
Interior Design
The visual identity of IZA reinforces its culinary ambitions. Designed by Olivier Demarle and Patrice Elman, the interiors reinterpret classic Japanese influences through a contemporary lens. Rich crimson walls, weathered wood finishes, and photography by renowned Japanese artist Nobuyoshi Araki create an intimate atmosphere reminiscent of Tokyo’s celebrated dining culture. A minimalist Japanese garden introduces moments of tranquility within the energetic setting.
A Contemporary Aesthetic
Traditional elements are contrasted by Lilly’s contemporary aesthetic. Stainless steel banquettes inspired by collector James Goldstein’s iconic Los Angeles residence, smoked glass tables, and soft LED lighting add a modern edge, while the brand’s signature violet tones unify the entire space.
As the evening progresses, IZA naturally evolves into a lively social destination. Music from resident DJs transforms the atmosphere, encouraging guests to continue their night within Lilly’s Club next door. An exclusive comfort food menu developed in partnership with Beau is available for those staying into the early hours, while wellness-focused options, including nutrient-rich smoothies and restorative shots, reflect changing luxury lifestyle trends.
A New Hospitality Concept
Saint Tropez has long attracted discerning travelers seeking exceptional hospitality, but IZA introduces a notably different experience. The concept embraces both fine dining and nightlife, delivering a complete experience where food, design, music, and atmosphere work together seamlessly. With Michelin-caliber culinary leadership, thoughtfully designed interiors, and an approach that captures the energy of modern luxury travel, IZA is poised to become one of the defining destinations of the 2026 summer season.
Dinner is served daily from 7:00 PM to 1:00 AM. Reservations can be made by calling +377 37 70 58 35 or visiting izarestaurant.com for more information and bookings.
As reported by hauteliving.com.
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Published on 2026-07-04 10:30:00 • By FAME Delivered News Desk