Louis Vuitton Launches LV Crayon: Its First-Ever Lip Liner Designed by Dame Pat McGrath
Louis Vuitton has officially entered the cosmetics arena with the launch of the LV Crayon, its inaugural lip liner designed by Dame Pat McGrath, the Maison’s Creative Director of Cosmetics. This innovative product is a significant addition to the La Beauté Louis Vuitton collection, merging high fashion with beauty essentials.
A New Era in Lip Artistry
Dame Pat McGrath has been a pivotal figure in defining lip artistry on the Louis Vuitton runway for over two decades. The LV Crayon embodies her signature style, translating her backstage precision into a daily beauty ritual. McGrath emphasized the importance of the lip line in her designs, stating, “Every look I have ever created on the Louis Vuitton runway begins with the lip line. It is where precision becomes art.”
Unique Design and Functionality
The LV Crayon is not just a lip liner; it is a work of art. Designed by craftsman Konstantin Grcic, the crayon features a monogram flower shape that enhances both aesthetics and functionality, allowing for better application control. The exterior is crafted from matte black wood, transitioning into an ombré pencil that showcases each shade before application. The gold monogram flower cap is a nod to the Maison’s iconic LV Rouge lipstick, creating a cohesive system of lip artistry.
Photo Credit: Courtesy of Louis Vuitton
Performance and Versatility
The LV Crayon is available in ten shades, each curated with McGrath’s precision. The formula is infused with peptides, providing a creamy texture that glides on smoothly while plumping and defining the lip contour. It boasts 24-hour wear, resists bleeding, and maintains true color for up to 12 hours while preserving hydration.
The shades range from Beige Atlas, a sun-warmed nude-brown, to Nude Rêverie, a dream nude that blurs the line between skin and color. Other shades include the vibrant Pink Aurora and Monogram Rouge, a deep bordeaux red inspired by the Maison’s heritage. The collection also features Rouge Louis, the vivid crimson of Louis Vuitton’s founding lipstick, now available in liner form.
Photo Credit: Courtesy of Louis Vuitton
Signature Application Techniques
To complement the LV Crayon, McGrath has introduced four signature application techniques. These include the Classic Overline for sculptural definition, the Premiere Plump contouring method, the Blur Illusion for a diffused finish, and the Ombré Legacy, which combines Rouge Louis and Monogram Rouge in a gradient effect.
Complete Lip Wardrobe
The LV Crayon is part of a broader collection that includes essential accessories for any beauty enthusiast. This suite features a Lip Blending Brush for diffusing and sculpting, a Beauty Sharpener designed with a twist-to-open mechanism and integrated waste collector, a Beauty Pouch for organizing the lip wardrobe, and a Lip Pencil Case crafted from the Maison’s signature Monogram canvas, designed to hold all ten shades.
The LV Crayon retails for €50, with the Lip Blending Brush priced at €100, the Beauty Sharpener at €400, the Beauty Pouch at €550, and the Lip Pencil Case at €850.
Photo Credit: Courtesy of Louis Vuitton
Conclusion
The LV Crayon marks a new chapter for La Beauté Louis Vuitton, establishing a new category within the luxury cosmetics market. With its innovative design, high-performance formula, and a range of shades, it promises to redefine lip artistry for beauty aficionados.
As reported by hauteliving.com.
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Published on 2026-07-30 22:01:00 • By FAME Delivered News Desk