The smart ring market is witnessing significant changes as Oura officially filed to go public on September 3, 2026. The Finnish company reported a remarkable revenue increase, nearly doubling to $1.21 billion for the nine months ending June 30. Oura has sold 3.6 million rings over the past year and boasts around 5 million paid members. This move follows the launch of the Oura Ring 5, its slimmest and lightest model yet. However, as Oura solidifies its position, several competitors are emerging, each with unique features aimed at capturing market share. For more details, visit TechCrunch.

Emerging Competitors

While Oura has dominated the smart ring market, rivals are increasingly vying for its crown. French company Circular recently announced its upcoming ring, which will feature tap-to-pay capabilities. Meanwhile, Chinese company RingConn launched a ring this year that incorporates haptic vibrations for notifications. Indian startup Ultrahuman has also made headlines by raising $70 million, backed by Qualcomm’s venture arm, to develop a ring capable of running software directly on the device, potentially enabling AI interactions and gaming.

The competition is no longer limited to health and sleep tracking; companies are now focusing on integrating smartphone-like features into their devices. For instance, the Pebble Halo includes a screen, while the Dreame Ring promises touchpad functionality. This shift raises questions about the initial appeal of smart rings, which was their unobtrusive nature compared to bulkier devices like smartwatches.

Notable Contenders

Ultrahuman

Ultrahuman’s third-generation smart ring, the $479 Ring Pro, is set to ship in the U.S. in mid-September. Following a patent dispute with Oura, Ultrahuman redesigned the Ring Pro to improve heart-rate sensing and data processing capabilities. The company aims to expand beyond basic health tracking with future iterations.

Circular

Circular’s upcoming Ring 3 series, expected to launch early next year, will include a Pro model and a Slim option. Both will feature an integrated NFC chip for contactless payments and on-finger vibrations for alerts and reminders. The Ring 3 Pro will also offer advanced health monitoring features, including FDA-cleared ECG for AFib detection.

RingConn

Launched in May, the RingConn Gen 3 starts at $349 and provides vascular health insights, heart rate tracking, and sleep analysis. Unlike Circular, RingConn primarily uses vibration for health alerts, focusing on essential metrics without the added complexity of haptic feedback.

Samsung

Samsung entered the smart ring market with its Galaxy Ring, priced at $399. While it integrates well with Samsung’s ecosystem, it lacks some advanced health tracking features found in competitors like Oura and Ultrahuman.

Dreame

Dreame has introduced a smart ring featuring haptic alerts and a touchpad for various functions, including music control and photo capture. While it offers heart rate and sleep tracking, pricing and availability details remain undisclosed.

The smart ring market is evolving rapidly, with numerous companies striving to innovate and differentiate themselves. As Oura prepares for its public debut, the competition is intensifying, promising exciting developments for consumers in the wearable technology space.