Saudi Tourism Authority and AROYA Cruises Forge Partnership to Boost Sports Tourism
Strategic Partnership Strengthening Saudi Arabia’s Global Position
The Saudi Tourism Authority (STA) has joined forces with AROYA Cruises and Major Sports Cruises in a strategic partnership aimed at enhancing Saudi Arabia’s status as a premier global destination for sports and tourism. This collaboration is particularly focused on the upcoming Spanish Super Cup, set to take place in Jeddah in January 2026, merging unparalleled football excitement with the rich hospitality and cultural experiences of Saudi Arabia.
Enhancing the Experience for Visitors
The initiative is designed to provide an integrated experience, linking the thrill of the Spanish Super Cup with the exploration of key Saudi destinations. Visitors arriving from Europe will begin their journey in Jeddah, where they will engage in specially curated excursions organized by STA, in conjunction with local destination management companies and European tour operators.
These excursions will feature guided tours of Historic Jeddah, a UNESCO World Heritage Site, alongside the scenic Jeddah Waterfront. The highlight of the visit will be attendance at the Spanish Super Cup semifinals on January 7 and 8, showcasing matches featuring renowned teams such as Real Madrid, FC Barcelona, Atlético de Madrid, and Athletic Club.
Supporting Saudi Vision 2030
The partnership is in alignment with Saudi Vision 2030, which aims to establish the Kingdom as a global hub for sport, culture, and entertainment. Hazim Al-Hazmi, President of Europe and Americas Markets at STA, emphasized this alignment by stating, “Saudi has firmly established itself as a global events powerhouse, hosting over 100 major, international sporting events since 2018. As we prepare to welcome fans to Jeddah for the Spanish Super Cup, we look forward to sharing the authentic Heart of Arabia where tradition meets excitement in truly unforgettable ways.”
Exploring Jeddah: A City of Attractions
Jeddah serves as Saudi Arabia’s cosmopolitan gateway, offering an array of attractions that cater to diverse interests. From the historical charm of Al-Balad, another UNESCO World Heritage Site, to the lively City Walk and bustling gold souks, Jeddah provides a vibrant backdrop for visitors. “Here, every visitor will discover the warmth, energy, and diversity that make this city, and all of Saudi, unforgettable,” added Al-Hazmi.
Unique Onboard Experiences with AROYA Cruises
Following the semifinals, guests will embark on a cruise with AROYA Cruises from January 8 to 11, sailing from Jeddah to Yanbu. This voyage promises immersive experiences, including FIFA gaming sessions, live commentary events, creative workshops, and wellness programs inspired by Saudi Arabian hospitality. Dr. Joerg Rudolph, President of AROYA Cruises, articulated the significance of this partnership, saying, “This partnership represents a major step in connecting international audiences with Saudi Arabia’s evolving tourism landscape.”
Culmination of the Event: The Spanish Super Cup Final
The program will culminate on January 11, 2026, in Jeddah with the Spanish Super Cup Final. Guests will enjoy VIP experiences during the match, with opportunities to meet football legends and participate in fan celebrations that mark the event’s climax. This final will provide an exciting conclusion to a journey that bridges sports entertainment with cultural discovery.
Role of Major Sports Cruises
Major Sports Cruises, a Spanish company recognized for its themed football cruises, will play an instrumental role in developing and marketing this partnership. The company specializes in merging luxury tourism with sports entertainment by offering curated travel packages and hospitality experiences tailored for sports fans.
Comprehensive Travel Packages on Offer
As part of the initiative, a variety of travel and hospitality packages will be launched, enabling visitors to fully engage in the captivating journey of the Spanish Super Cup. These packages will seamlessly blend sports, culture, and the unique essence of Saudi hospitality, further positioning Saudi Arabia as a top-tier destination for sports tourism.
Published on 1761572736 • Category: Travel & Hospitality,AROYA,Saudi Arabia,Saudi Tourism Authority,Saudi Vision 2030,Spanish Super Cup