Sligo Firm Rejoins Emirates in €3 Million Partnership
VOYA Renewed as Exclusive Supplier of Amenity Products
VOYA, a luxury organic lifestyle and skincare brand based in Sligo, has renewed its global partnership with Emirates, the world’s largest international airline. The new agreement positions VOYA as the exclusive supplier of amenity products for both First and Business Class cabins, as well as luxury lounges, through 2029.
This deal is anticipated to generate €3 million for VOYA over the next three years. It follows a competitive selection process in which the brand outperformed several global luxury competitors from renowned fashion capitals such as London, Paris, and Milan to secure this prestigious contract in the aviation sector.
Commitment to Sustainability and Innovation
Founded in 2005 by husband-and-wife duo Mark and Kira Walton, VOYA has collaborated with Emirates since 2017. The renewal of this partnership follows an extensive period dedicated to design and development, resulting in a refreshed amenity collection that emphasizes sustainability and innovation along with Irish craftsmanship.
Key features of the new amenity products include exclusive fragrances crafted specifically for Emirates, which encompass two bespoke VOYA Eau de Toilettes. Additionally, the collection introduces an enhanced seaweed extract formula, honoring VOYA’s roots in organic skincare.
Sustainable Packaging and Design
The packaging of the new product line has been sustainably designed, utilizing recycled and recyclable materials. Among the innovations is a bespoke glass bottle, created in partnership with a local 3D printing firm in Sligo, tailored to fit perfectly in Emirates’ inflight amenity trays. This approach not only showcases the brand’s commitment to sustainability but also highlights its dedication to quality and design.
Mark and Kira Walton expressed their enthusiasm regarding the renewal, describing it as a milestone for their family-run business. “Emirates has incredibly high standards and expects perfection. Competing against larger brands is a challenge we relish. We have always believed we can meet their quality and service expectations, and this renewal is a testament to that,” Mark remarked.
Expanding Global Influence
The partnership with Emirates is pivotal in VOYA’s strategy to expand its reach into new markets. “We are growing rapidly in the U.S., and this collaboration with Emirates is opening doors in the Middle East,” stated Mark. VOYA is already supplying premium products to the Ritz-Carlton Reserve in Saudi Arabia and anticipates launching in several additional hotels across Dubai, Saudi Arabia, and Qatar.
“This alliance is building significant international awareness for VOYA, while Ireland remains our most important market. Establishing VOYA as the leading Irish luxury brand is as vital to us as our global expansion,” Kira highlighted.
Emphasis on Sustainable Growth
The founders of VOYA are committed to a steady-growth philosophy that prioritizes stability over rapid expansion. “We’ve observed many brands that rush their growth and then falter. With 50 employees relying on us, it’s important to create stable, long-term jobs,” Mark noted. The brand is currently experiencing an average growth rate of 10% annually, choosing to proceed thoughtfully.
“We could expedite our growth, but we value careful and sustainable development,” Kira added. This approach has enabled VOYA to maintain its core values while competing on a global scale.
Global Market Presence
Today, VOYA’s products are available in over 56 countries worldwide, with the Emirates partnership serving as a transformative chapter in the company’s journey. This collaboration has successfully elevated a family-run business from the tranquil shores of Sligo to the expansive skies serviced by the world’s largest airline.
This renewed agreement not only solidifies VOYA’s position as a leader in the luxury organic skincare market but also illustrates the brand’s commitment to providing high-quality, sustainable products to discerning clientele across the globe.
Published on 1760727191 • Category: