The Beaches Accelerate Streaming Success Following Prime Video’s ‘Off Campus’ Sync

The Canadian band The Beaches is experiencing a significant surge in popularity, largely attributed to their song “Edge of the Earth” being featured in Episode 2 of Prime Video’s series Off Campus. This series, based on the novels by Toronto author Elle Kennedy, has propelled the band into the spotlight, marking another viral moment for the group.

Impact of Off Campus on Streaming

The series chronicles the romantic relationship between Hannah Wells, portrayed by Ella Bright, and Garrett Graham, a university hockey player played by Belmont Cameli. Following its release on May 13, Off Campus quickly ascended to the No. 1 spot globally on Prime Video. The inclusion of The Beaches’ 2023 hit in a pivotal scene has contributed significantly to the show’s success, intertwining the band’s music with the narrative.

The band’s performance at the 2025 Coachella festival is also highlighted in the series, serving as a crucial connection point for the main characters. This integration is not merely a background element; the characters actively reference the band, enhancing the connection between the music and the storyline.

Streaming Statistics and Growth

In just one week since the show’s premiere, “Edge of the Earth” has become The Beaches’ most streamed song, witnessing an astounding 888% increase in streams. This surge is reported to be more than double the previous peak achieved by their song “Blame Brett” during its viral moment on TikTok in 2024. The band’s entire discography is experiencing a revival, with a 48% week-over-week increase in streaming activity, indicating that the success of “Edge of the Earth” is driving broader discovery of their music catalog.

The band expressed gratitude for their inclusion in Off Campus, stating that the song holds a special significance for them and that it is humbling to see how it resonates with a wider audience.

Laurie Lee Boutet, the band’s manager, noted that this moment is the culmination of years of hard work. She remarked that “Edge of the Earth” has been around since 2023, but the show has introduced it to millions overnight, marking the biggest streaming moment in the band’s career.

Recent Achievements and Recognition

The Beaches’ recent success coincides with their recognition at the Billboard Women in Music ceremony in Los Angeles. They were honored as the Women of the Year at the Billboard Canada Women in Music event in 2025 and accepted the Global Force Award presented by FACTOR. Frontwoman Jordan Miller expressed that representing Canada on a global stage is both an honor and a dream come true.

While Off Campus is set in a fictional Massachusetts town, it was filmed at the University of British Columbia in Vancouver, making it fitting for a Canadian band to be at the forefront of this narrative.

ArtsHouse Media Group Launches SOUNDSTAGE in Toronto

In other news, ArtsHouse Media Group (AMG) has unveiled a new performance venue called SOUNDSTAGE, located on the sixth floor of the W Toronto hotel near Yorkville. This state-of-the-art venue aims to host concerts, entertainment, and cultural events, providing a home for artists and audiences alike.

The venue was officially opened on May 19, with a ribbon-cutting ceremony attended by Toronto Mayor Olivia Chow and notable figures from the music industry. Mo Ghoneim, president of AMG, emphasized the venue’s purpose to create a meaningful space for artists and culture, enhancing the connection between music and media.

SOUNDSTAGE is set to host several major events in June, including Billboard Canada LIVE events during NXNE, featuring performances by artists such as Frank Walker and Sickick. The venue also plans to celebrate the most impressive music managers in Canada at the Managers to Watch x Honour Roll 2026 event.

Remembering Cris Derksen

The music community is mourning the loss of renowned Indigenous cellist and composer Cris Derksen, who tragically died in a car accident on May 15 at the age of 45. Derksen was returning from their father’s funeral near Slave Lake, Alberta. They were celebrated for their contributions to Canada’s classical and stringed music scene, often blending modern electronic sounds with Indigenous rhythms.

Derksen performed with numerous symphonies and chamber orchestras across Canada and was commissioned by prestigious ensembles, including the Calgary Philharmonic Orchestra and the Toronto Symphony Orchestra. Their work has garnered multiple awards and nominations, reflecting their impact on the music industry.

As reported by www.billboard.com.

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Published on 2026-05-23 02:24:00 • By FAME Delivered News Desk