UAE’s e& Adopts Google Apigee Hybrid Technology
Significant Digital Transformation Milestone
UAE’s e& has announced the successful migration to the Google Apigee API Management Platform, marking a pivotal moment in its transformation into a digital-first telecommunications provider. This strategic decision positions e& as the first telecom operator in the UAE to implement Google Apigee Hybrid technology, emphasizing its commitment to innovation and digital services.
The migration process was executed flawlessly, achieving the substantial goal of zero downtime or disruption for customers and partners. This smooth transition underscores the company’s dedication to maintaining seamless service while enhancing its technological capabilities.
Innovating and Monetising Digital Assets
The shift to Google Apigee Hybrid is set to revolutionize the way e& innovates and monetises its extensive portfolio of digital assets and services. Marwan Bin Shakar, Acting Chief Technology and Information Officer at e&, highlighted the importance of speed and agility in the company’s ongoing digital service expansion throughout the UAE.
“Speed and agility are non-negotiable as we continue to scale our digital services across the UAE,” noted Bin Shakar. The adoption of Apigee Hybrid serves as a cornerstone in e&’s initiative to cultivate a more interconnected future. He emphasized that this platform provides the secure foundation and flexibility necessary to accelerate digital transformation and deliver real-time, secure experiences to customers across the region’s evolving API economy.
Accelerating Time-to-Market for New Offerings
Google Apigee Hybrid will significantly enhance the time-to-market for new products and services, fundamentally transforming e&’s approach to innovation and monetisation. This sophisticated platform equips e& to build and manage APIs within a hybrid model, effortlessly merging on-premise and cloud infrastructures.
Such integration offers unprecedented flexibility and control, enabling compliance with stringent security and regulatory requirements. This technological advancement positions e& to effectively respond to market changes and customer needs.
Setting a Benchmark in Telecommunications
Ziad Jammal, General Manager for Google Cloud in the UAE, Levant, and North Africa, praised e&’s adoption of Google Apigee Hybrid, stating it sets a noteworthy benchmark for innovation in the telecommunications sector. “Their commitment to leveraging cutting-edge cloud technologies, coupled with their evident resilience and leadership, will empower them to unlock new digital possibilities,” Jammal remarked.
He further indicated that the migration to Apigee Hybrid is a clear demonstration of how robust platform capabilities can propel future-proof API strategies. This not only establishes a new standard for telecommunications providers in the region but also enhances collaboration and growth opportunities within the open API economy.
Leadership in API Monetisation
As a result of this strategic migration, e& has emerged as a leader in API monetisation, aligning with global CAMARA standards. Currently, three certified APIs are operational on the Apigee platform, reinforcing e&’s position in the telecom ecosystem as a forward-thinking, digital-first operator.
By embracing advanced technologies and adhering to international standards, e& continues to drive innovation and create value for its customers and partners. The successful implementation of Google Apigee Hybrid signifies a bold step into the future, where e& is well-prepared to meet the demands of the rapidly evolving digital landscape.
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