The Women’s Super League (WSL) has launched an innovative fantasy app designed to enhance fan engagement as the new season approaches. This app, which debuted alongside the opening match between Manchester United and London City Lionesses, introduces a unique format that aims to address common retention issues faced by fantasy sports leagues.
New Format for Enhanced Engagement
The WSL fantasy league features a structure that divides the season into six segments, or “legs,” each comprising three to six matchweeks. This approach allows fans to participate in shorter bursts of competition, making it easier for new players to join and remain engaged throughout the season. The app is available online and through the WSL app, providing a user-friendly interface that simplifies team management.
Inclusion of WSL 2 Teams
One of the standout features of the WSL fantasy app is the inclusion of players from both the WSL and WSL 2, England’s second division. This allows users to create teams from a broader pool of talent, increasing the competitive nature of the game. Players from WSL 2 are expected to be more affordable, although their value can fluctuate based on performance, adding an element of strategy to team selection.
Dynamic Features and Fan Interaction
The app also introduces several dynamic features aimed at enhancing user experience. For instance, players can make substitutions during matchweeks and utilize free transfers to adjust their squads. Additionally, the app incorporates “Fantasy Stories,” short vertical videos similar to Instagram’s format, showcasing player highlights and interviews. This content aims to keep fans engaged and informed about their selected players.
Joey Davidson, the WSL’s head of digital products, emphasized the importance of creating a fantasy game that resonates with its unique audience. “If we just replicate what already exists, we know that there is a ceiling to how far it can go,” he stated, highlighting the league’s commitment to innovation in its fantasy offerings.
As the WSL prepares for a season filled with potential, the new fantasy app represents a significant step towards fostering a deeper connection between fans and the league. For more details, visit The Verge.
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