Apple has officially set the stage for its next major event, scheduled for September 9th, 2024, at 1 PM ET / 10 AM PT. This highly anticipated event, carrying the tagline “It’s Glowtime,” will be held at the Steve Jobs Theater in Apple Park. The tech world is abuzz with speculation, as Apple is expected to unveil its latest innovations, including the iPhone 16 lineup.
The iPhone 16: What to Expect

The iPhone 16 and 16 Plus models are rumored to bring a significant design change, with a vertically aligned camera system on the back. This new setup marks a departure from previous models and has already garnered positive reactions from early glimpses of iPhone 16 dummy units. In addition, the iPhone 16 Pro and 16 Pro Max are expected to maintain Apple’s signature three-camera layout, but with potential upgrades like larger screens and a new bronze color option.
A key feature that will be included across all four iPhone 16 models is the Action Button. This button, which was previously exclusive to the Pro models in the iPhone 15 series, offers users a customizable experience, allowing quick access to various tools and apps. Another new feature rumored to be introduced is a dedicated button for capturing photos and videos. However, it remains uncertain whether this feature will be exclusive to the Pro models or available on all iPhone 16 versions.
AI and Apple Intelligence
Apple Intelligence, the company’s advanced AI-powered suite of features, is expected to be a focal point of the event. Currently, Apple Intelligence is only available on the iPhone 15 Pro and 15 Pro Max. However, rumors suggest that the entire iPhone 16 lineup will support these features, although specific details and availability remain under wraps.
Beyond the iPhone: Apple Watch Series 10 and New AirPods
The event isn’t just about iPhones. Apple is also expected to introduce the Apple Watch Series 10, which is rumored to come with new health and fitness tracking capabilities. These enhancements are likely to solidify the Apple Watch’s position as a leader in the wearable tech market.
Additionally, two new versions of AirPods may be launched at the event. While details are scarce, expectations include improvements in sound quality, battery life, and possibly new features like enhanced noise cancellation and spatial audio.
The “Glowtime” Hype
Apple’s tagline for the event, “It’s Glowtime,” has piqued curiosity. The glowing Apple logo featured in promotional materials hints at potential new display technologies, ambient lighting features, or perhaps a fresh visual experience integrated into the user interface.
As the September 9th event draws closer, anticipation continues to build. Tech enthusiasts and Apple fans alike are eager to see what innovations Apple will unveil, particularly with the iPhone 16 and its accompanying lineup. Stay tuned for live updates and in-depth coverage as the event unfolds.