YouTube is set to revolutionize the way we experience music festivals with its new multiview feature for the 2024 Coachella livestreams. This feature allows users to watch up to four different Coachella stages simultaneously on their connected TV sets. With this major expansion, YouTube is set to deliver a more immersive and engaging festival experience to viewers worldwide.
“This year after multiview became a critical part of the NFL Sunday Ticket experience, we knew how valuable it could be if applied to the Coachella viewing experience,” says Ali Rivera, who leads YouTube’s live music and artist partnerships business.
YouTube will be adding other functionality to its Coachella experience too, with the ability to swap audio between stages in multiview, live chats with other fans, and QR codes for easy merchandise purchases. “We’ll be capturing exclusive behind the scenes content on YouTube Shorts and for the first time, Highsnobiety will be partnering with us on site to capture backstage portraits of Artists and Creators,” Rivera adds.
