Collins Dictionary has officially named “brat” as the 2024 Word of the Year, inspired by Charli XCX’s widely acclaimed album Brat. Defined by the dictionary as “characterized by a confident, independent, and hedonistic attitude,” “brat” has become a cultural touchstone, resonating with people globally. According to Collins, the album’s “brat summer” trend created a lasting impact, marking a lifestyle centered around unapologetic self-expression.
Released in June, Brat quickly climbed the charts, hitting the top spot on Billboard’s Dance/Electronic Album list, and even spawned social media trends like the “Apple Dance.” Charli XCX described the “brat” attitude as embodying a fun, messy, and sometimes volatile personality that unapologetically embraces both highs and lows.
More Words Added to the Collins Dictionary in 2024
This year, Collins also expanded its dictionary with 10 other popular terms, reflecting the fast-evolving language and digital culture. Here’s a look at some of the notable additions:
- Brainrot (noun): A condition of impaired thinking caused by overconsumption of low-quality online content.
- Era (noun): A period in one’s life or career marked by a distinctive character.
- Looksmaxxing (noun): The pursuit of enhancing one’s physical attractiveness to the fullest.
- Rawdogging (noun): Engaging in an activity without preparation or resources.
- Delulu (adjective): Utterly mistaken or unrealistic in ideas or expectations.
- Romantasy (noun): A literary genre merging romance and fantasy elements.
- Supermajority (noun): A legislative majority large enough to pass laws with minimal opposition.
These new entries reveal how online trends, social movements, and evolving social identities shape modern language.