The sun rises on a new dawn, illuminating the legacy of Bvlgari—a legacy that spans 140 years of perpetual evolution. In their latest brand campaign, aptly titled “Eternally Reborn,” the Roman High Jeweler celebrates the timeless essence of starting anew. Global brand ambassadors Anne Hathaway, Zendaya, and Liu Yifei take center stage, adorned in exquisite Bvlgari High Jewelry creations.
Since its inception in 1884, Bvlgari has embraced perpetual transformation. Their journey is one of inspiring metamorphosis—a testament to the inexhaustible wellspring of creativity that elevates life. “Eternally Reborn” encapsulates this spirit, inviting us to witness the magic of reinvention.
The heart of the campaign lies in the Aeterne Collection. Each piece is a symphony of craftsmanship, blending tradition with contemporary flair. From dazzling necklaces to intricate bracelets, the Aeterne Collection embodies the essence of eternal beauty. As Anne, Zendaya, and Liu wear these masterpieces, they become living embodiments of Bvlgari’s legacy.
Directed by Nathalie Canguilhem and lensed by fashion photographer Zoey Grossman, the campaign captures intimate moments of self-awareness. Anne Hathaway gazes into the mirror, recognizing her multifaceted identity. Zendaya gracefully transforms, revealing different facets of her personality. Liu Yifei, with quiet elegance, embodies resilience and grace. These moments remind us that reinvention is not a singular event—it’s a perpetual journey.
Set against the timeless backdrop of Rome, the campaign draws inspiration from the city’s rich history. The Colosseum, the Spanish Steps, and the Tiber River—all witness to centuries of change—echo the theme of eternal rebirth. Bvlgari’s roots in Rome intertwine seamlessly with the campaign’s narrative, reinforcing the brand’s commitment to timelessness.
As we explore “Eternally Reborn,” we’re reminded that life, like Bvlgari’s jewels, is a canvas for transformation. Whether it’s a sunrise or a personal revelation, each moment holds the promise of renewal. Anne, Zendaya, and Liu invite us to embrace our own metamorphosis—to be eternally reborn.
